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After mentioning those four best practices for sending sales emails, it's time to share a series of basic sales email examples.

If you have other effective templates you'd like to share with more professionals, you'll find the link to join our community of sales professionals at the end of the article .

1. Cold email template
When to use it: In the initial contact stage, when approaching a potential client.

Subject line : A quick order

Hi [prospect's name],

I know people like you are very busy, so I'll get right

to the point. I help companies like [prospect's company name] [add the main benefit you offer, e.g., get more leads]. What our customers appreciate most is that: [your main selling point, e.g., in the last 6 months, all leads on our platform were qualified, which is a response rate 3x higher than the industry average].

I'd love to invite you and a colleague to a 20-minute demo. How about next Tuesday or Wednesday?

Thanks in advance.

Best,

[Name]
Recommended reading

How to Create a Welcome Email That Drives Conversions

2. Follow-up
When to use it: To follow up on an initial contact, for example, after a meeting.

Subject line : Follow-up to our meeting

Hello [Prospect's Name],

Thank you for meeting today and for considering this relationship with your potential client! I think our product could help solve some of the problems you are having in your company, specifically:

[Resource #1] will allow you to [achieve goal X]

[Resource #2] will help you with [challenge Y]

[Resource #3] will minimize [problem Z]

Additionally, I will attach some materials that will help you understand in more detail how we can help you.

I know that you will now have to discuss this proposal internally so that we can move forward to the next step. If you have any questions or I can offer you any other useful information, please do not hesitate to contact me. In any case, we will hold our next meeting on [date and time].

Thank you in advance for your attention.

Best regards,

[Name]


3. Support materials after contact
When to use: To keep a contact that has been started active.

Subject line : Supporting materials about our conversation

Hello [prospect's name],

Thank you for today's conversation. I really enjoyed learning more about your work. I gained a better understanding of your challenges with [discussed issues] and the business impacts they have.

As promised, I've attached some supporting materials to help you understand how we can help you solve these problems and achieve the changes you're seeking.

Please don't hesitate to contact me if you have any questions. In any bc data india case, I hope to talk again on [date and time].

Thank you in advance for your attention.

Best regards,

[Name]


4. Reconnect
When to use it: After an initial contact in which the prospect showed interest, but the sale did not progress.

Subject line : Our collaboration

Hi [prospect's name],

how are you? I hope everything is going well on your end.

Last time we spoke, I remember you showed interest in [Resource X]. We've significantly improved that proposition, and our new solution is proving a great success with our customers.

I'd love to share these important advancements with you as soon as possible. Let me know if you'd be available on [day and time], or you can check out the available times on my calendar and book the one that works best for you [add link to calendar] .

If you already have any concerns or questions in mind, feel free to email them to me so I can answer them in detail when we meet.