What exactly is UGC?
Posted: Sun Apr 20, 2025 4:35 am
UGC stands for user-generated content . Your job as a UGC creator is to create content for companies, which is usually used for advertisements, but also in the company's social media feeds. Sounds like the work of an influencer? Not quite, because as a UGC creator, the focus is really on producing quality content. And since this content is only posted on the company's pages, nigeria phone number data you don't even need to have a large reach yourself. In such a UGC video, the creators talk about what is so special, useful, or innovative about the product or service.
We have summarized our learnings and best practices that can help you become a UGC creator here.
Image by UGC Creator Adelina
Want to become a UGC creator? These 6 tips will help you:
1. Stay authentic. UGC isn't about creating "perfect" advertising videos, but rather about communicating the benefits of a product or service to the target audience in a relatable way
.
2. Always get briefed by the company. This doesn't mean what should be shown in the videos, etc., but rather who exactly the target audience is, what should be paid attention to, and what might be particularly emphasized. Clarifying things like this is important to avoid loops of corrections for minor details later on
.
3. Always shoot more content than you need. Nothing is more frustrating than realizing while editing videos that a crucial camera shot is unusable or that you generally need to reshoot parts of the content
.
4. Put yourself in the target audience's shoes and don't do what the company would do itself. The company hires you to produce video content they wouldn't think of. Your creativity is called for. Especially if your target audience is Generation Z, you have the opportunity to create content you know they'll enjoy. Don't be afraid to make it seem "too much" just to meet the company's standards
.
5. Create an Instagram (and TikTok) channel to attract companies' attention.
Treating your pages like a portfolio will help companies better assess whether they want to work with you. This isn't just about posting UGC videos for products; it's about simply showing yourself as a human being and showcasing your video editing skills. This signals that you're comfortable in front of the camera. You can express this through videos in which you speak freely on camera, for example. I also recommend engaging with companies you think are cool to let them know directly that you'd be interested in collaborating
.
6. Have fun creating content. As a UGC creator, you love making videos and working creatively. This should always be your priority. So never focus solely on consistently landing work. This can stress you out too much and eventually lead to creative burnout. On the one hand, this isn't a great situation for you, and on the other hand, it will show in your videos if you're no longer really enjoying what you're doing and just want to get it over with.
We have summarized our learnings and best practices that can help you become a UGC creator here.
Image by UGC Creator Adelina
Want to become a UGC creator? These 6 tips will help you:
1. Stay authentic. UGC isn't about creating "perfect" advertising videos, but rather about communicating the benefits of a product or service to the target audience in a relatable way
.
2. Always get briefed by the company. This doesn't mean what should be shown in the videos, etc., but rather who exactly the target audience is, what should be paid attention to, and what might be particularly emphasized. Clarifying things like this is important to avoid loops of corrections for minor details later on
.
3. Always shoot more content than you need. Nothing is more frustrating than realizing while editing videos that a crucial camera shot is unusable or that you generally need to reshoot parts of the content
.
4. Put yourself in the target audience's shoes and don't do what the company would do itself. The company hires you to produce video content they wouldn't think of. Your creativity is called for. Especially if your target audience is Generation Z, you have the opportunity to create content you know they'll enjoy. Don't be afraid to make it seem "too much" just to meet the company's standards
.
5. Create an Instagram (and TikTok) channel to attract companies' attention.
Treating your pages like a portfolio will help companies better assess whether they want to work with you. This isn't just about posting UGC videos for products; it's about simply showing yourself as a human being and showcasing your video editing skills. This signals that you're comfortable in front of the camera. You can express this through videos in which you speak freely on camera, for example. I also recommend engaging with companies you think are cool to let them know directly that you'd be interested in collaborating
.
6. Have fun creating content. As a UGC creator, you love making videos and working creatively. This should always be your priority. So never focus solely on consistently landing work. This can stress you out too much and eventually lead to creative burnout. On the one hand, this isn't a great situation for you, and on the other hand, it will show in your videos if you're no longer really enjoying what you're doing and just want to get it over with.