entertaining and engaging users
Posted: Mon Apr 21, 2025 4:55 am
So, find out as much as possible about your users or target audience and create personas . Personas help you better understand the needs and requirements of a product and address them specifically. However, be aware that two people with the same demographic characteristics can still have very different intentions and needs. Anna Marquardt and Adrienne Becker illustrated this with the examples of Prince Charles and Ozzy Osborne, who were both born in the same country and year, both have two children, are divorced, and enjoy vacationing in the Alps.
The content pyramid:
Anna Marquardt and Adrienne Becker show how content vietnam cell phone number list can be broken down using a content pyramid .
The basis is so-called hygiene content , which is timeless and particularly informative. It is useful, helpful and offers the user answers to their search. This always happens, of course, in relation to your own offering. Hygiene content provides relevance and findability.
The middle layer consists of hub content . Ideally, it ensures that users keep coming back and that a community is built. It regularly feeds into the user's interest in a topic, for example about trends or gives the company a face.
The top is hero content . This is there for the "big moments". These are events, competitions, promotions... all things that can generate a lot of attention, engagement and a wide reach.
The content pyramid:
Anna Marquardt and Adrienne Becker show how content vietnam cell phone number list can be broken down using a content pyramid .
The basis is so-called hygiene content , which is timeless and particularly informative. It is useful, helpful and offers the user answers to their search. This always happens, of course, in relation to your own offering. Hygiene content provides relevance and findability.
The middle layer consists of hub content . Ideally, it ensures that users keep coming back and that a community is built. It regularly feeds into the user's interest in a topic, for example about trends or gives the company a face.
The top is hero content . This is there for the "big moments". These are events, competitions, promotions... all things that can generate a lot of attention, engagement and a wide reach.