The same applies to the devices
Posted: Mon Apr 21, 2025 4:55 am
This can best be illustrated using the example of an online shop: A man looking for new sports pants is not going to buy high heels – so why not adapt the navigation to content that is relevant to him and increase the chance of a larger shopping cart?
used and ergonomic requirements . To enhance the user 1000 cell phone number list experience and make the website pleasant and easy to use for (potential) customers, even on mobile devices, the design can take physical characteristics into account. For example, women tend to have smaller hands than men. This makes it more difficult to use a smartphone one-handed. So why not position CTAs or shopping cart buttons so that they're comfortably within thumb reach on the display?
Yes, all of that is possible. But so far, very few companies have embraced such personalization. To do so, you need to know your target audiences very well and also address personas. Norman Nielsen cites three examples that aren't demographically focused, but rather address user behavior and requirements:
Impatient User : The impatient user. All content must be available quickly and easy to find. Important to them: Page speed and UX.
Demanding User : The demanding user. They value a personalized digital experience. Offers and content are tailored to them.
Curious User : The curious user. They love research and want to know everything about the product and the company behind it. Important to them: Transparency.
used and ergonomic requirements . To enhance the user 1000 cell phone number list experience and make the website pleasant and easy to use for (potential) customers, even on mobile devices, the design can take physical characteristics into account. For example, women tend to have smaller hands than men. This makes it more difficult to use a smartphone one-handed. So why not position CTAs or shopping cart buttons so that they're comfortably within thumb reach on the display?
Yes, all of that is possible. But so far, very few companies have embraced such personalization. To do so, you need to know your target audiences very well and also address personas. Norman Nielsen cites three examples that aren't demographically focused, but rather address user behavior and requirements:
Impatient User : The impatient user. All content must be available quickly and easy to find. Important to them: Page speed and UX.
Demanding User : The demanding user. They value a personalized digital experience. Offers and content are tailored to them.
Curious User : The curious user. They love research and want to know everything about the product and the company behind it. Important to them: Transparency.