Norman Nielsen focuses particularly
Posted: Mon Apr 21, 2025 4:56 am
For those who want to manage, track, and analyze their content marketing activities all in one place, Norman Nielsen recommends Scompler . This editorial tool is suitable for cross-channel creation of content strategies, editorial plans, automated social media postings, as well as content analysis and reporting.
on so-called demand content – content that has high share potential and appeals to a broad audience . Demand content offers great opportunities for link building and reach. Here's an example from Nielsen guangdong cell phone number list during his time at Zalando: Content on "The Most Elegant Cities in the World" was produced. The content was prepared as a research document and sent to numerous online magazines, which gratefully picked up on the topic. This resulted in over 120 backlinks (from memory). Targeted seeding, therefore, shouldn't be neglected.
Voice & Visual Search
The technologies behind voice and visual search are constantly evolving. Amazon and Snapchat now offer the ability to purchase products directly from images .
Smart assistants like Google Home already offer product searches partially or even entirely without a display. For example, when searching for a specific T-shirt on eBay, the Google Assistant can provide the average price of the product and, if desired, send the best offer to your smartphone.
And while featured snippets are controversial for display (unpredictable, they can prevent clicks because they already provide the answer), they are all the more important for voice search. Voice-based search results tend to display the result that provides the most relevant information and, ideally, is also readable. This applies to the majority of featured snippets.
on so-called demand content – content that has high share potential and appeals to a broad audience . Demand content offers great opportunities for link building and reach. Here's an example from Nielsen guangdong cell phone number list during his time at Zalando: Content on "The Most Elegant Cities in the World" was produced. The content was prepared as a research document and sent to numerous online magazines, which gratefully picked up on the topic. This resulted in over 120 backlinks (from memory). Targeted seeding, therefore, shouldn't be neglected.
Voice & Visual Search
The technologies behind voice and visual search are constantly evolving. Amazon and Snapchat now offer the ability to purchase products directly from images .
Smart assistants like Google Home already offer product searches partially or even entirely without a display. For example, when searching for a specific T-shirt on eBay, the Google Assistant can provide the average price of the product and, if desired, send the best offer to your smartphone.
And while featured snippets are controversial for display (unpredictable, they can prevent clicks because they already provide the answer), they are all the more important for voice search. Voice-based search results tend to display the result that provides the most relevant information and, ideally, is also readable. This applies to the majority of featured snippets.