Developing new key competencies in marketing
Posted: Tue Apr 22, 2025 3:42 am
In the "old" advertising world, it was important that marketing could competently assess the creative and coordinate with the implementing agencies: Does the campaign idea fit the product and the company? Does this headline convey the right message, or does it need to be reworded? What should the flyer's print run be?
Being able to confidently assess creative work is still important. But beyond that, germany phone number data other key skills have emerged, mastering which is now almost paramount. If you want to embed a successful digital strategy in your company, you should, for example, know which customer journey your customers are embarking on – and which topics you can help with by providing useful information. You should know what content your customers are searching for on which channels. And you should know how to collect and analyze data from all digital channels so you can make the right decisions for your next steps.
Today, you can generate leads with minimal wastage , something that would have been unthinkable ten years ago. This works because we can target people with precisely the content that interests them at that time. New marketing tools enable this precise approach: content marketing , emailing, social media, SEO, and SEA allow us to learn more and more about our customers and immediately feed this knowledge back into our communications strategy. We test and learn from the ongoing model in order to continually optimize it. This is especially true for inbound marketing methods .
Inbound marketing – does it work?
This means that a digital strategy is never "finished" like an advertisement. There's no point at which you can sit back and check off the project. Admittedly, that sounds a bit exhausting. But it's primarily a great opportunity. For those who manage to develop new key competencies in the marketing field and learn how to precisely adjust the automated coordination of the new tools, digital transformation is a springboard into a new marketing era.
Conclusion
Don't be afraid of digitalization! In 2024, digitalization will be more than just a buzzword—it's a reality of life. Companies now have the incredible ability to communicate directly and in real time with their customers. This opens up enormous opportunities to strengthen brands and future-proof them. But beware: the digital era is already in full swing. It didn't begin yesterday or tomorrow; it's already here and now. It's therefore all the more important to proactively address this reality and fully exploit its potential. It's important not to miss the starting signal for a digital strategy. How about now?
Being able to confidently assess creative work is still important. But beyond that, germany phone number data other key skills have emerged, mastering which is now almost paramount. If you want to embed a successful digital strategy in your company, you should, for example, know which customer journey your customers are embarking on – and which topics you can help with by providing useful information. You should know what content your customers are searching for on which channels. And you should know how to collect and analyze data from all digital channels so you can make the right decisions for your next steps.
Today, you can generate leads with minimal wastage , something that would have been unthinkable ten years ago. This works because we can target people with precisely the content that interests them at that time. New marketing tools enable this precise approach: content marketing , emailing, social media, SEO, and SEA allow us to learn more and more about our customers and immediately feed this knowledge back into our communications strategy. We test and learn from the ongoing model in order to continually optimize it. This is especially true for inbound marketing methods .
Inbound marketing – does it work?
This means that a digital strategy is never "finished" like an advertisement. There's no point at which you can sit back and check off the project. Admittedly, that sounds a bit exhausting. But it's primarily a great opportunity. For those who manage to develop new key competencies in the marketing field and learn how to precisely adjust the automated coordination of the new tools, digital transformation is a springboard into a new marketing era.
Conclusion
Don't be afraid of digitalization! In 2024, digitalization will be more than just a buzzword—it's a reality of life. Companies now have the incredible ability to communicate directly and in real time with their customers. This opens up enormous opportunities to strengthen brands and future-proof them. But beware: the digital era is already in full swing. It didn't begin yesterday or tomorrow; it's already here and now. It's therefore all the more important to proactively address this reality and fully exploit its potential. It's important not to miss the starting signal for a digital strategy. How about now?