The key performance indicator – what exactly is it?
Posted: Tue Apr 22, 2025 5:16 am
My grandmother used to have a household budget. She meticulously recorded all income and expenses in narrow columns, and at the end of the month, if there was any money left over, each child would get a lollipop. A friend of mine now tracks her budget with an app so she can keep track of all her monthly expenses. Salary, monthly income and expenses, fixed costs, extra expenses, and anything else that comes up. These are essentially her personal KPIs, with the goal of having a certain amount left over to save at the end of the month. But what exactly are key performance indicators, and how can you evaluate website data using KPIs in marketing?
What does the word key performance indicator mean?
Literally translated into German, it means "key performance indicator." However, in el salvador phone number data my opinion, that doesn't fully describe it, because, as the English word suggests, it's also an indicator in addition to key performance. It's a key performance indicator that indicates the success or failure of achieving a specific goal. Originally a business performance indicator, it's now also used in marketing, especially inbound marketing.
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What do you do with the key performance indicator?
KPIs support the improved implementation of a sales funnel and analyze key performance indicators to determine marketing strength. Saving key performance indicators also serves as a documentation function, allowing goals to be evaluated and compared over time. In addition to the return on investment (ROI), KPIs also document the return on marketing (RoM). Thanks to KPIs, you can make the right decisions regarding strategies and budgets, providing significant assistance in critical decision-making processes.
What does the word key performance indicator mean?
Literally translated into German, it means "key performance indicator." However, in el salvador phone number data my opinion, that doesn't fully describe it, because, as the English word suggests, it's also an indicator in addition to key performance. It's a key performance indicator that indicates the success or failure of achieving a specific goal. Originally a business performance indicator, it's now also used in marketing, especially inbound marketing.
Download the e-book Basics of B2B Inbound Marketing
What do you do with the key performance indicator?
KPIs support the improved implementation of a sales funnel and analyze key performance indicators to determine marketing strength. Saving key performance indicators also serves as a documentation function, allowing goals to be evaluated and compared over time. In addition to the return on investment (ROI), KPIs also document the return on marketing (RoM). Thanks to KPIs, you can make the right decisions regarding strategies and budgets, providing significant assistance in critical decision-making processes.