Digital Whiteboard is showing why SEO should measure 'brand'

[kexej28769@nongnue]

Even if you have to make a wild guess, categorizing this way gives you a lot of clarity. So it's basically how you map your keywords to the buyer's journey and then back to user intent. So I hope this helps and gives you a better idea of ​​how to set it up and how to play around with it and create your own excel sheet and develop your own strategies to help you.

So thank you, and hope to see you soon for another Whiteboard Friday.

Here's why SEOs should measure their brand, with special reference to Moz's new metric, Brand Authority TM.




So they can be modified to tell us that the buyer is in the chinese overseas africa database awareness stage because that's the type of keyword they're using. But in addition, the intention behind it will be informational, because we all know that informational keywords are used when users want to be informed about something, back to the goal of awareness.

So these are informational keywords. Now we don't always have to talk about purpose. Of course, we know for sure that awareness brings about clarity, bringing forth the informed intention behind it. But if we want to talk about the goals in which the user wants, we can classify it as Know and Know Simple. So know simply means that your users are trying to find out some information.

Know the simple questions they want answered quickly. So how old is Beyonce? This would be a simple question as Google will bring up the actual age without the user needing to visit a website to see it. So this is awareness. So it's very simple, very basic, very easy to understand.