AB Data

Ethical boundaries are critical. Over-messaging or irrelevant messages will lead to blocks and unsubscribes, damaging your sender reputation. Start with a conservative frequency for retargeting (e.g., one message every 2-4 weeks after initial disengagement), and increase only if engagement metrics improve. Always ensure you have clear, unambiguous consent for ongoing communication.

Measurement and optimization are non-negotiable. malaysia whatsapp mobile phone number list Track key metrics for your retargeting campaigns:

Delivery Rate: Are your messages reaching the inbox?
Open Rate: Are recipients opening your messages?
Click-Through Rate (CTR): Are they clicking on your links or CTAs?
Reply Rate: Are they engaging in conversation?
Conversion Rate: How many retargeted leads convert into desired actions (purchase, sign-up, inquiry)?
Opt-Out Rate: How many users unsubscribe? A high opt-out rate indicates your message might be irrelevant or too frequent.
Analyze these metrics to understand what's working and what's not. A/B test different message variations, offers, and send times. Identify the segments that respond best to retargeting and refine your approach for others.