GDPR Compliance for WhatsApp Lead Generation
Posted: Tue May 20, 2025 6:50 am
A. Message Delivery Failures:
Problem: Messages sent but not delivered (low delivery rates, high bounce rates).
Diagnosis:
SMS: Check carrier filtering logs, sender ID registration status, invalid phone numbers (number validation tools), recipient network issues.
WhatsApp: Check WhatsApp API status, recipient's internet connection, recipient having blocked your business, low quality rating of your WhatsApp Business Account (WABA).
Solutions:
SMS: Use number validation services, vary message content (avoid list of hong kong whatsapp phone numbers spam triggers), switch to a dedicated sender ID, contact SMS gateway support.
WhatsApp: Improve message quality score (avoid spammy content, ensure relevance), ensure messages are within template guidelines, monitor WABA health dashboard, check Meta's platform status.
General: Clean contact lists regularly, ensure proper opt-in consent to reduce spam reports.
B. Low Open/Read Rates (WhatsApp):
Problem: Messages delivered but not read (though WhatsApp read receipts are not always exposed to businesses directly for privacy reasons, engagement indicates opens).
Diagnosis: Irrelevant content, poor timing, unappealing first line/preview text, brand unknown/untrusted.
Solutions: A/B test first lines/preview text, personalize content (as per Section XXVII), optimize send times, segment audience for relevance, build brand recognition through consistent messaging.
C. Low Click-Through Rates (CTR):
Problem: Messages opened but links/CTAs not clicked.
Diagnosis: Unclear CTA, uncompelling offer, too many CTAs, link issues, landing page not mobile-optimized.
Solutions: Clear and concise CTAs, strong value proposition, single primary CTA per message, deep linking, mobile-friendly landing pages, A/B test CTA wording/placement.
D. High Opt-Out/Unsubscribe Rates:
Problem: Leads opting out frequently.
Diagnosis: Message fatigue (too frequent), irrelevant content, pushy sales tactics, unclear initial consent,
Problem: Messages sent but not delivered (low delivery rates, high bounce rates).
Diagnosis:
SMS: Check carrier filtering logs, sender ID registration status, invalid phone numbers (number validation tools), recipient network issues.
WhatsApp: Check WhatsApp API status, recipient's internet connection, recipient having blocked your business, low quality rating of your WhatsApp Business Account (WABA).
Solutions:
SMS: Use number validation services, vary message content (avoid list of hong kong whatsapp phone numbers spam triggers), switch to a dedicated sender ID, contact SMS gateway support.
WhatsApp: Improve message quality score (avoid spammy content, ensure relevance), ensure messages are within template guidelines, monitor WABA health dashboard, check Meta's platform status.
General: Clean contact lists regularly, ensure proper opt-in consent to reduce spam reports.
B. Low Open/Read Rates (WhatsApp):
Problem: Messages delivered but not read (though WhatsApp read receipts are not always exposed to businesses directly for privacy reasons, engagement indicates opens).
Diagnosis: Irrelevant content, poor timing, unappealing first line/preview text, brand unknown/untrusted.
Solutions: A/B test first lines/preview text, personalize content (as per Section XXVII), optimize send times, segment audience for relevance, build brand recognition through consistent messaging.
C. Low Click-Through Rates (CTR):
Problem: Messages opened but links/CTAs not clicked.
Diagnosis: Unclear CTA, uncompelling offer, too many CTAs, link issues, landing page not mobile-optimized.
Solutions: Clear and concise CTAs, strong value proposition, single primary CTA per message, deep linking, mobile-friendly landing pages, A/B test CTA wording/placement.
D. High Opt-Out/Unsubscribe Rates:
Problem: Leads opting out frequently.
Diagnosis: Message fatigue (too frequent), irrelevant content, pushy sales tactics, unclear initial consent,