The "Contrast Principle Make Choices Easier

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sharminsumu86
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Joined: Sat Dec 21, 2024 3:12 am

The "Contrast Principle Make Choices Easier

Post by sharminsumu86 »

When presented with two choices, people lean toward the easier option. Give them a frictionless path to action.

Example: "Hey [Name], I can share a detailed breakdown OR just give you the top three highlights in under five minutes. Let me know which works best!"

3. The "Ben Franklin Effect" (Small Asks Before Big Requests)
People are more likely to help you if they’ve already done a small favor for you. Ask for something super low-friction before requesting a meeting.

Example: "Hey [Name], can I get a quick 1-word reply—does [Topic] even align with your current priorities? If not, I won’t bug you further!"

Pro-Level Subject Line Formulas for High Open Rates
1. Subject: Curiosity Trigger
"Quick Thought on [Industry Trend]"

"Have You Seen This, [Name]?"

2. Subject: Authority Positioning
"Exclusive Insights for [Industry Leaders]"

"Behind the Scenes: [Company’s Latest Breakthrough]"

3. Subject: Urgency + Value
"Last Chance: Unlock [Specific Benefit] Today"

"[Name], Don’t Miss Out on This Exclusive Report"

The Master Strategy: Converting Emails into Conversations
1. Don’t Just Write—Start a Dialogue
Emails should not feel like static messages—they should spark back-and-forth conversations.

Example: "Hey [Name], quick thought—if you had to fix kucoin database one big challenge in [Industry], what would it be?"

2. End Every Email with a Micro-Question
People ignore vague CTAs but respond well to small asks.

Example: "Would it make sense to connect on this next week?" "Would you be open to a quick call?" "Does this align with what your team is prioritizing?"

Final Evolution: Turning Email Outreach into a System
To scale this strategy, implement: ✅ AI-driven automation for optimized timing ✅ A/B testing on subject lines & CTA phrasing ✅ Multi-channel follow-ups (LinkedIn, voice memos, WhatsApp, SMS.
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