SMS must include clear instructions on how to opt
Posted: Wed May 21, 2025 4:45 am
For most major networks (Grameenphone, Robi, Teletalk), Alphanumeric Sender ID registration is required for promotional SMS. Unregistered Sender IDs will be blocked.
This ensures transparency for the recipient, showing them who the message is from (e.g., "YourBrandName").
You'll need to submit company details, a valid business case, and sample content for approval. Your bulk SMS provider can usually facilitate this process.
Content Guidelines & Restrictions:
Language: Promotional SMS content should ideally be in Bangla (Bengali) for maximum resonance, as per BTRC guidelines. English is also acceptable for relevant audiences.
Forbidden Content: Avoid political, religious, unsolicited promotion, gambling, or sensitive keywords (e.g., "police") as per BTRC regulations and operator filtering.
Opt-Out Mechanism: Every promotional -out (e.g., "Reply STOP to unsubscribe," "Visit [link] to opt-out," or a helpline number). This aligns with DPDPA Data Principal Rights.
Vetting: All SMS content (except OTP/Transactional) needs vetting and approval from BTRC or gambling data china your SMS service provider.
Timeliness: Only send marketing SMS during an end user's daytime hours (e.g., 9 AM to 9 PM local time in Bangladesh) unless it's urgent transactional communication.
Best Practices for Effective Location-Based SMS Campaigns
Once your list is compliant and ready, focus on campaign execution:
Define Hyper-Local Segments:
Don't just target "Rajshahi Division." Segment further: "Sherpur," "Bogra," "Pabna."
For specific areas within Sherpur, you might segment by localities like "Dhonia," "Khamar Kandi," or "Gopalgonj" if your data allows.
Consider specific market areas or commercial hubs within these regions.
Segment by interest or demographics if you have that data (e.g., "Families in Bogra," "Students near Rajshahi University").
Craft Compelling, Concise Messages (Bangla & English):
Keep it Short: SMS has character limits. Get to the point quickly.
Clear Call to Action (CTA): What do you want them to do? "Visit our store," "Redeem code
This ensures transparency for the recipient, showing them who the message is from (e.g., "YourBrandName").
You'll need to submit company details, a valid business case, and sample content for approval. Your bulk SMS provider can usually facilitate this process.
Content Guidelines & Restrictions:
Language: Promotional SMS content should ideally be in Bangla (Bengali) for maximum resonance, as per BTRC guidelines. English is also acceptable for relevant audiences.
Forbidden Content: Avoid political, religious, unsolicited promotion, gambling, or sensitive keywords (e.g., "police") as per BTRC regulations and operator filtering.
Opt-Out Mechanism: Every promotional -out (e.g., "Reply STOP to unsubscribe," "Visit [link] to opt-out," or a helpline number). This aligns with DPDPA Data Principal Rights.
Vetting: All SMS content (except OTP/Transactional) needs vetting and approval from BTRC or gambling data china your SMS service provider.
Timeliness: Only send marketing SMS during an end user's daytime hours (e.g., 9 AM to 9 PM local time in Bangladesh) unless it's urgent transactional communication.
Best Practices for Effective Location-Based SMS Campaigns
Once your list is compliant and ready, focus on campaign execution:
Define Hyper-Local Segments:
Don't just target "Rajshahi Division." Segment further: "Sherpur," "Bogra," "Pabna."
For specific areas within Sherpur, you might segment by localities like "Dhonia," "Khamar Kandi," or "Gopalgonj" if your data allows.
Consider specific market areas or commercial hubs within these regions.
Segment by interest or demographics if you have that data (e.g., "Families in Bogra," "Students near Rajshahi University").
Craft Compelling, Concise Messages (Bangla & English):
Keep it Short: SMS has character limits. Get to the point quickly.
Clear Call to Action (CTA): What do you want them to do? "Visit our store," "Redeem code
Code: Select all
," "Call us at [NUMBER]," "Click for details [SHORTENED LINK]".