Mistake 4: Failing to Clean Your Email List
Posted: Wed May 21, 2025 4:46 am
An outdated or unengaged email list can hurt your sender reputation and reduce your deliverability rates. Sending emails to inactive or invalid addresses increases bounce rates and spam complaints.
Why List Hygiene Is Essential
A clean list ensures your emails reach real, interested recipients. It also saves costs if you pay per email sent and helps maintain high engagement rates.
How to Avoid This Mistake
Regularly remove inactive subscribers who haven’t opened or clicked in several months.
Use double opt-in to ensure valid subscriptions.
Monitor bounce rates and immediately remove hard bounces.
Send re-engagement campaigns to try to revive inactive contacts.
An outdated or unengaged email list list of singapore fax number can hurt your sender reputation and reduce your deliverability rates. Sending emails to inactive or invalid addresses increases bounce rates and spam complaints.
Why List Hygiene Is Essential
A clean list ensures your emails reach real, interested recipients. It also saves costs if you pay per email sent and helps maintain high engagement rates.
How to Avoid This Mistake
Regularly remove inactive subscribers who haven’t opened or clicked in several months.
Use double opt-in to ensure valid subscriptions.
Monitor bounce rates and immediately remove hard bounces.
Send re-engagement campaigns to try to revive inactive contacts.
Why List Hygiene Is Essential
A clean list ensures your emails reach real, interested recipients. It also saves costs if you pay per email sent and helps maintain high engagement rates.
How to Avoid This Mistake
Regularly remove inactive subscribers who haven’t opened or clicked in several months.
Use double opt-in to ensure valid subscriptions.
Monitor bounce rates and immediately remove hard bounces.
Send re-engagement campaigns to try to revive inactive contacts.
An outdated or unengaged email list list of singapore fax number can hurt your sender reputation and reduce your deliverability rates. Sending emails to inactive or invalid addresses increases bounce rates and spam complaints.
Why List Hygiene Is Essential
A clean list ensures your emails reach real, interested recipients. It also saves costs if you pay per email sent and helps maintain high engagement rates.
How to Avoid This Mistake
Regularly remove inactive subscribers who haven’t opened or clicked in several months.
Use double opt-in to ensure valid subscriptions.
Monitor bounce rates and immediately remove hard bounces.
Send re-engagement campaigns to try to revive inactive contacts.