Iwe Unoita Sei A/B Kupatsanura Kuyedzwa?

[DonalCerry]

Mukushambadzira, A / B kupatsanura kuyedzwa kunowanzo shandiswa kune zvinhu zvakaita semitsetse yenyaya yeemail, mapeji ekumhara, kufona-ku-chiito nezvimwe.


Semuyenzaniso, unogona kutumira maemail maviri Telegraph Data akafanana ane mitsara yezvidzidzo zvakasiyana kune rondedzero isina kujairika yevanobatika mudhatabhesi rako kuti udzidze kuti ndeupi mutsara wenyaya unokurudzira vashandisi vazhinji kuvhura iyo email.
Iwe unofanirwa kunyora bvunzo yega yega yega yaunotora kuti utarise kuti imwe neimwe iri kuita sei. Akasiyana ezvinyorwa masisitimu anozoshanda zvirinani kune vatengesi vakasiyana, asi zvine musoro, yako yakanyorwa yakakamurwa bvunzo inofanirwa kutaridzika seizvi:

Hypothesis: Kana ndikawedzera izwi rekuti "yemahara" kune yangu email chinyorwa mutsara, ini ndinosimudzira yakavhurika mitengo negumi muzana. (Kurutivi rwechiziviso: Uyu akadzikiswa!Mitsara yezvidzidzo ine izwi rekuti "yemahara" mairi inowanzowana yakaderera zvakanyanya kubatanidzwakupfuura vasina.)

Inosiyana A: Mutsara wenyaya "Tora yako e-bhuku paInbound Marketing"

Inosiyana B: Mutsara wenyaya "Tora yako e-bhuku remahara paInbound Marketing"

Saizi yemuenzaniso: 500 random blog vanyoreri

Nguva: 1 email kutumira

Mumuenzaniso uyu, musiyano A ndiwo "kutonga" kushanduka, asi shanduko B ndiyo "inopikisa." Saizi yemuenzaniso vateereri veemail vanobatika vane hunhu hwakafanana - vese vakanyoreswa kubhurogi rako - asi kuti uve nechokwadi chekusarerekera mhedzisiro, iwe unozofanirwa kutumira iyo kutonga uye inopikisa email kune vanongosangana navo mukati mevateereri.

HubSpot Enterprise inosanganisira yeA/B kupatsanura yekuyedza chishandiso chinokubatsira kuona saizi yako yemuenzaniso uye inopatsanura otomatiki vateereri vako kwauri. Kana iwe uri kuyedza chimwe chinhu chisingave nevateereri vakamira senge peji yekumhara, ingoita shuwa kuti unotsanangura hurefu hwenguva yekumhanyisa bvunzo yako.

Kazhinji, isu tinokurudzira kumhanya bvunzo yekuparadzanisa kweinokwana mwedzi mitatu kusvika mitanhatu. Iyo yakawanda data iwe yaunogona kuunganidza, iyo inowedzera chivimbo uye yakarurama mhedziso yaunogona kutora kubva kune yekupedzisira mhedzisiro.