Leads in sales: concept, methods of attraction
Posted: Tue Dec 24, 2024 6:10 am
What are we talking about? Sales leads are potential clients who have shown interest in the company and left their contact information for feedback. Their presence is not a guarantee of closing a deal; only a small portion of them make it to paying for a product or ordering a service.
How to work? The first stage is attracting potential clients. For this, various online and offline tools are used: SEO, lead forms, lead magnets, questionnaires. Then the collected contacts are processed and gradually moved towards the target action.
The article explains:
What are sales leads in simple terms
Types of Leads in Sales
4 Compelling Reasons to Work with Leads in Sales
Sales Lead Management
3 Online Lead Generation albania email list 215428 contact leads Methods in Sales
The principle of a lead magnet in sales
Offline methods of collecting sales leads
Calculating the cost of a lead in sales
Ways to Optimize Leads in Sales
What to do with collected leads
Frequently Asked Questions About Sales Leads
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
What are sales leads in simple terms
Nowadays, when the number of communication channels is growing, it is much more difficult to attract and retain potential customers. Previously, people who showed interest in a product or service contacted the seller directly and were ready to make a purchase immediately. Now customers contact several companies at the same time, leave a request in one, call another and purchase a product or service from a third or even refuse to buy at all. Therefore, the concept of "lead" appeared, which helps to separate the appeal to the company from the potential buyer.
A lead is a person who has shown interest in your product or service and left their contact information. But don't confuse just viewing an advertising banner with a real lead, since without the ability to contact the user, it will be impossible to continue the interaction.
Leads are also those who have performed certain actions on a website or with advertising materials. For example, a user who added a product to a cart or clicked on a banner is also considered a lead, since he or she showed interest in the product or service.
It is important to understand that a person who simply wrote to the company does not yet become a lead. To do this, you need to leave your contact information so that the business can contact him and offer further cooperation. The exception is when a potential client personally visits a point of sale or the company's office.
What are leads in sales
Source: shutterstock.com
What contacts make a person a lead?
In online sales, one of the most common contacts is email. An email address is necessary for sending out newsletters, showing the benefits of cooperation, informing about new products, providing useful information, sending commercial offers and, ultimately, turning leads into customers. Email is also suitable for warming up users who are already interested in the product, but are not yet ready to make a purchase.
When a person leaves a request, they ask for a phone number. This allows the company to immediately contact the potential client, identify their needs and offer suitable services or products. Sometimes people contact the company first and leave their contacts. For example, they can ask a question in a messenger or leave a comment in a social network community.
How to work? The first stage is attracting potential clients. For this, various online and offline tools are used: SEO, lead forms, lead magnets, questionnaires. Then the collected contacts are processed and gradually moved towards the target action.
The article explains:
What are sales leads in simple terms
Types of Leads in Sales
4 Compelling Reasons to Work with Leads in Sales
Sales Lead Management
3 Online Lead Generation albania email list 215428 contact leads Methods in Sales
The principle of a lead magnet in sales
Offline methods of collecting sales leads
Calculating the cost of a lead in sales
Ways to Optimize Leads in Sales
What to do with collected leads
Frequently Asked Questions About Sales Leads
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
What are sales leads in simple terms
Nowadays, when the number of communication channels is growing, it is much more difficult to attract and retain potential customers. Previously, people who showed interest in a product or service contacted the seller directly and were ready to make a purchase immediately. Now customers contact several companies at the same time, leave a request in one, call another and purchase a product or service from a third or even refuse to buy at all. Therefore, the concept of "lead" appeared, which helps to separate the appeal to the company from the potential buyer.
A lead is a person who has shown interest in your product or service and left their contact information. But don't confuse just viewing an advertising banner with a real lead, since without the ability to contact the user, it will be impossible to continue the interaction.
Leads are also those who have performed certain actions on a website or with advertising materials. For example, a user who added a product to a cart or clicked on a banner is also considered a lead, since he or she showed interest in the product or service.
It is important to understand that a person who simply wrote to the company does not yet become a lead. To do this, you need to leave your contact information so that the business can contact him and offer further cooperation. The exception is when a potential client personally visits a point of sale or the company's office.
What are leads in sales
Source: shutterstock.com
What contacts make a person a lead?
In online sales, one of the most common contacts is email. An email address is necessary for sending out newsletters, showing the benefits of cooperation, informing about new products, providing useful information, sending commercial offers and, ultimately, turning leads into customers. Email is also suitable for warming up users who are already interested in the product, but are not yet ready to make a purchase.
When a person leaves a request, they ask for a phone number. This allows the company to immediately contact the potential client, identify their needs and offer suitable services or products. Sometimes people contact the company first and leave their contacts. For example, they can ask a question in a messenger or leave a comment in a social network community.