A locomotive product as a way to hook a customer and increase sales
Posted: Tue Dec 24, 2024 7:22 am
There are many ways to increase sales. But there is nothing easier than to attract a client with a product at a reduced price. We are talking about such a concept as a locomotive product: it attracts the consumer and promotes additional sales. A very effective approach that is actively used by marketers.
And the Fractus company will help you create a strategy for introducing such a product.
Product-locomotive: the subtleties of promotion
A locomotive product is a product that is sold at cost or at a reduced price to attract potential buyers. It is also called a magnet product or front-end. Additional or high-margin products, the so-called backend, “pull” sales.
The purpose of a magnet is to hook the customer and antarctica email list 5644 contact leads motivate them to make further purchases. It is good if the product solves a problem that no competitor can solve, or if it evokes a pleasant impression. It can also become a bait: the manager offers the customer a better product, albeit more expensive. Interest in it is fueled not only by the low cost, but also by the limited duration of the promotion. But it must interest the buyer with its value, be in demand, and be unique. Such a product is often placed in the back of the sales area: on the way to the checkout, the buyer, happy with the savings, will throw other products into the basket.
A locomotive product in marketing becomes a bait in the created strategy not only for immediate sales, but also with an eye to the future. Having bought a profitable product in a store once, the buyer will come here again.
Product-locomotive: the subtleties of promotion
Examples of the approach
A business lunch at a reduced price brings in income through additional sales of drinks, desserts or alcohol. Or in addition to ryazhenka, they sell baked goods from their own workshop at a low cost. But online trainers offer the first lesson for free.
Stages of introducing a magnet product
A hook product is not simply placed on a shelf and a banner saying “Promotion” is hung. Its implementation is a chain of steps.
Product selection . We are not talking about a low-quality or frankly bad product: they won’t take one for free. It should be useful, catchy, and create demand.
Determining the price . What it will be - with a minimum markup, at cost or even cheaper than cost - is decided by the company based on its capabilities.
Making a list of additional products that will bring profit.
Development of an advertising campaign . Place and methods of holding the campaign, goals to be achieved, tools, communication channels, expenses, etc.
Launch of an advertising campaign . Depending on the target audience, the advertising message is broadcast. Channels – radio, outdoor advertising, leaflets, etc.
Advantages and disadvantages of the approach
The following are some of the advantages:
the product attracts traffic to the store;
attracts with its low cost;
brings benefits to the client;
effectively increases sales;
works for the future: customers come to the store again.
One of the disadvantages of this approach is that it attracts pragmatic customers. They came to the store for a product on sale, so they will buy only that. That is, they bring losses, which means that the risks must be included in the price. But this percentage of customers is very low.
Advantages and disadvantages of the approach
Services from Fractus
Are you wondering how to implement a locomotive product into the trading process and make a profit? Fractus specialists will help with this.
They will study the specifics of your business, products and audience. And they will form a strategy for introducing a magnet product that will best suit your company. All you have to do is implement it and increase sales. Contact us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
And the Fractus company will help you create a strategy for introducing such a product.
Product-locomotive: the subtleties of promotion
A locomotive product is a product that is sold at cost or at a reduced price to attract potential buyers. It is also called a magnet product or front-end. Additional or high-margin products, the so-called backend, “pull” sales.
The purpose of a magnet is to hook the customer and antarctica email list 5644 contact leads motivate them to make further purchases. It is good if the product solves a problem that no competitor can solve, or if it evokes a pleasant impression. It can also become a bait: the manager offers the customer a better product, albeit more expensive. Interest in it is fueled not only by the low cost, but also by the limited duration of the promotion. But it must interest the buyer with its value, be in demand, and be unique. Such a product is often placed in the back of the sales area: on the way to the checkout, the buyer, happy with the savings, will throw other products into the basket.
A locomotive product in marketing becomes a bait in the created strategy not only for immediate sales, but also with an eye to the future. Having bought a profitable product in a store once, the buyer will come here again.
Product-locomotive: the subtleties of promotion
Examples of the approach
A business lunch at a reduced price brings in income through additional sales of drinks, desserts or alcohol. Or in addition to ryazhenka, they sell baked goods from their own workshop at a low cost. But online trainers offer the first lesson for free.
Stages of introducing a magnet product
A hook product is not simply placed on a shelf and a banner saying “Promotion” is hung. Its implementation is a chain of steps.
Product selection . We are not talking about a low-quality or frankly bad product: they won’t take one for free. It should be useful, catchy, and create demand.
Determining the price . What it will be - with a minimum markup, at cost or even cheaper than cost - is decided by the company based on its capabilities.
Making a list of additional products that will bring profit.
Development of an advertising campaign . Place and methods of holding the campaign, goals to be achieved, tools, communication channels, expenses, etc.
Launch of an advertising campaign . Depending on the target audience, the advertising message is broadcast. Channels – radio, outdoor advertising, leaflets, etc.
Advantages and disadvantages of the approach
The following are some of the advantages:
the product attracts traffic to the store;
attracts with its low cost;
brings benefits to the client;
effectively increases sales;
works for the future: customers come to the store again.
One of the disadvantages of this approach is that it attracts pragmatic customers. They came to the store for a product on sale, so they will buy only that. That is, they bring losses, which means that the risks must be included in the price. But this percentage of customers is very low.
Advantages and disadvantages of the approach
Services from Fractus
Are you wondering how to implement a locomotive product into the trading process and make a profit? Fractus specialists will help with this.
They will study the specifics of your business, products and audience. And they will form a strategy for introducing a magnet product that will best suit your company. All you have to do is implement it and increase sales. Contact us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!