Product concept: better quality – higher demand
Posted: Tue Dec 24, 2024 7:48 am
Almost every consumer is looking for the highest quality product. This is precisely what the concept of a product is based on. It implies that the consumer is naturally attracted to a high-quality product. And that it can be so good that it is promoted not by the efforts of marketers, but by popular rumor. The ideal picture is that it sells itself.
Fractus specialists will help you create a product concept.
Product concept: features
The concept of a product is a set of qualities that are argentina email list valuable to the consumer. And high quality, the most optimal functions and characteristics are what is important. These criteria affect demand. If the product does not satisfy demand, it will simply fail in the market. The success of a business depends on what exactly customers want to receive and whether they will receive the offer. The concept also involves identifying needs - to understand which products will satisfy them.
Product concept: features
Proponents of this concept even accept suggestions from their consumers for improving products and actively use focus groups for testing.
Bright examples include products from Apple or Google.
A look at progress
The market accepts quality products without aggressive marketing methods. The point is that the combination of improved product qualities will work to promote it: there will be natural, viral growth due to word of mouth. In other words, the quality of the product is its engine to the masses. Advertising tools are necessary, but secondary.
Important properties of the product
In the concept of the product, quality comes first. But other characteristics are also important:
innovation;
convenience;
functionality;
positioning;
price;
safety;
risks;
user experience.
However, each product has its own set of criteria, depending on its purpose.
How to create the right concept
The development of a product concept begins with answers to questions set out in a so-called concept document. The questions are about:
characteristics of the target audience;
the problem that the product will solve;
benefit to the consumer;
benefit for business;
evidence that the company accurately understands customer needs;
Features of competitors;
product specifics, characteristics, USP ;
distinguishing a product from its competitors;
subtleties and features of production;
methods of promotion and sales;
criteria for determining the success of a product.
How to create the right concept
Advantages of the concept
Quality products are always in demand, increase recognition, and inspire consumer loyalty.
Developing products that solve customer problems more effectively leads to new, improved products.
Raise the bar in the market as competitors strive to match the innovator's level.
Allows to earn good money. Consumers are ready to pay for a good product. But this is true for clients who care about quality, and the cost is secondary (and the level of income does not matter).
Flaws
There are customers who prefer low-quality products, if only at a low price. Marketing blindness may also occur: in pursuit of ideal quality, manufacturers stop thinking about the buyer.
Contact Fractus
A product concept is not something you can create on your own when you don’t have specialists on staff. It’s better to entrust the task to the specialists at Fractus. They will study the intricacies of your business and create the concept that will be optimal for you. All you have to do is bring it to life and wait for the results.
Let's cooperate!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Fractus specialists will help you create a product concept.
Product concept: features
The concept of a product is a set of qualities that are argentina email list valuable to the consumer. And high quality, the most optimal functions and characteristics are what is important. These criteria affect demand. If the product does not satisfy demand, it will simply fail in the market. The success of a business depends on what exactly customers want to receive and whether they will receive the offer. The concept also involves identifying needs - to understand which products will satisfy them.
Product concept: features
Proponents of this concept even accept suggestions from their consumers for improving products and actively use focus groups for testing.
Bright examples include products from Apple or Google.
A look at progress
The market accepts quality products without aggressive marketing methods. The point is that the combination of improved product qualities will work to promote it: there will be natural, viral growth due to word of mouth. In other words, the quality of the product is its engine to the masses. Advertising tools are necessary, but secondary.
Important properties of the product
In the concept of the product, quality comes first. But other characteristics are also important:
innovation;
convenience;
functionality;
positioning;
price;
safety;
risks;
user experience.
However, each product has its own set of criteria, depending on its purpose.
How to create the right concept
The development of a product concept begins with answers to questions set out in a so-called concept document. The questions are about:
characteristics of the target audience;
the problem that the product will solve;
benefit to the consumer;
benefit for business;
evidence that the company accurately understands customer needs;
Features of competitors;
product specifics, characteristics, USP ;
distinguishing a product from its competitors;
subtleties and features of production;
methods of promotion and sales;
criteria for determining the success of a product.
How to create the right concept
Advantages of the concept
Quality products are always in demand, increase recognition, and inspire consumer loyalty.
Developing products that solve customer problems more effectively leads to new, improved products.
Raise the bar in the market as competitors strive to match the innovator's level.
Allows to earn good money. Consumers are ready to pay for a good product. But this is true for clients who care about quality, and the cost is secondary (and the level of income does not matter).
Flaws
There are customers who prefer low-quality products, if only at a low price. Marketing blindness may also occur: in pursuit of ideal quality, manufacturers stop thinking about the buyer.
Contact Fractus
A product concept is not something you can create on your own when you don’t have specialists on staff. It’s better to entrust the task to the specialists at Fractus. They will study the intricacies of your business and create the concept that will be optimal for you. All you have to do is bring it to life and wait for the results.
Let's cooperate!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!