What is social selling?
Posted: Mon Jun 30, 2025 5:15 am
Definition of Social Selling
Social selling is a concept that has existed in France for about ten years. It involves two concepts: sales and social media—in short, social selling, linked to the emergence of social media and how they can be used to prospect and sell. Even if B2B sales are rarely made directly through social selling, what really works is commercial prospecting (and recruitment) through social selling. Just as recruiters can build a pool of candidates through their research and activity on social media, salespeople can build their sales pipeline. In short, social selling is a real facilitator in terms of commercial prospecting. When used well, social selling also proves to be a very effective lever for customer loyalty.
According to Loïc Simon , Social Selling is “the art and manner of exploiting social networks to develop your sales” .
Sales is undergoing a profound transformation thanks to social selling, an brazil phone number data excellent accelerator of this transformation. Social selling brings one essential thing: you have to love your customers! And they love you back! We'll explain everything.
Finding new customers through social selling
Using social media is essential today to communicate your expertise and know-how in order to make yourself known to your prospects. In your exchanges and content distribution, you must always demonstrate that you care about your customers' concerns, that you understand them, and that you have expertise on the subject! To this end, social media represents an anchor point for:
Share your expertise, needs, questions (yours, those of your prospects, etc.);
Create value there;
Take relevant positions (reach your customers, show your uniqueness);
Increase your notoriety;
Prospecting and selling: it is your prospects that you must address as a priority in your publications.
Getting in touch: interacting, tagging people on other posts, asking about a problem...and then also knowing how to pick up the phone if you're interested!
Social selling rhymes with personal branding
Social media represents a huge prospecting opportunity to promote your business and expand your contact base.
Of course, this works as long as you have an editorial strategy. You need to set goals, themes to cover, content to produce, and how often to publish it. For this step, it seems necessary to rely on your marketing department and even take social selling training .
Social selling also comes down to the art and manner of disseminating your know-how and your interpersonal skills on social networks.
By doing social selling, you work on your personal branding and this allows you to prospect, but not only! You also get noticed by your peers, your competitors, your business partners, in short, your entire professional and personal ecosystem. In this approach, even if you must remain yourselves and authentic in your exchanges, you decide what is seen and perceived of you. It is a “ marketing of you ” accompanied by brand or business marketing. Be careful, however, not to sink into the “ me me ” endlessly: it is to your customers that you must show love, not to yourself!
Social selling is a concept that has existed in France for about ten years. It involves two concepts: sales and social media—in short, social selling, linked to the emergence of social media and how they can be used to prospect and sell. Even if B2B sales are rarely made directly through social selling, what really works is commercial prospecting (and recruitment) through social selling. Just as recruiters can build a pool of candidates through their research and activity on social media, salespeople can build their sales pipeline. In short, social selling is a real facilitator in terms of commercial prospecting. When used well, social selling also proves to be a very effective lever for customer loyalty.
According to Loïc Simon , Social Selling is “the art and manner of exploiting social networks to develop your sales” .
Sales is undergoing a profound transformation thanks to social selling, an brazil phone number data excellent accelerator of this transformation. Social selling brings one essential thing: you have to love your customers! And they love you back! We'll explain everything.
Finding new customers through social selling
Using social media is essential today to communicate your expertise and know-how in order to make yourself known to your prospects. In your exchanges and content distribution, you must always demonstrate that you care about your customers' concerns, that you understand them, and that you have expertise on the subject! To this end, social media represents an anchor point for:
Share your expertise, needs, questions (yours, those of your prospects, etc.);
Create value there;
Take relevant positions (reach your customers, show your uniqueness);
Increase your notoriety;
Prospecting and selling: it is your prospects that you must address as a priority in your publications.
Getting in touch: interacting, tagging people on other posts, asking about a problem...and then also knowing how to pick up the phone if you're interested!
Social selling rhymes with personal branding
Social media represents a huge prospecting opportunity to promote your business and expand your contact base.
Of course, this works as long as you have an editorial strategy. You need to set goals, themes to cover, content to produce, and how often to publish it. For this step, it seems necessary to rely on your marketing department and even take social selling training .
Social selling also comes down to the art and manner of disseminating your know-how and your interpersonal skills on social networks.
By doing social selling, you work on your personal branding and this allows you to prospect, but not only! You also get noticed by your peers, your competitors, your business partners, in short, your entire professional and personal ecosystem. In this approach, even if you must remain yourselves and authentic in your exchanges, you decide what is seen and perceived of you. It is a “ marketing of you ” accompanied by brand or business marketing. Be careful, however, not to sink into the “ me me ” endlessly: it is to your customers that you must show love, not to yourself!