When was your customers' last purchase?
Posted: Mon Jun 30, 2025 8:28 am
By analyzing the proportion of your customers who have not purchased one of your solutions for some time, you will discover the rate of “cold” customers you have in your customer base.
Is this proportion of customers who haven't made a repeat purchase in a long time significant? This is good news: a customer, even a long-standing one, is always easier to convert than a newly acquired prospect.
You can now start a nurturing strategy for this part of your customer portfolio, reminding them of your products or services to convert them again. To do this, don't hesitate to contact your marketing colleagues and, together, design a customer reactivation campaign .
What type of product or service did they purchase?
From your overall customer portfolio, you can see which products or services are morocco phone number data the most popular among all those you offer. Answering this question will help you understand which solutions are your bestsellers, and which ones might need to be rethought in terms of marketing or sales actions.
Are you finding that one of your products or services rarely resonates with your customers? Perhaps it's time to dedicate a seasoned salesperson to it, who can demonstrate real expertise in presenting this specific offering.
What was their customer journey?
By segmenting your customer portfolio based on their origin (digital journey, professional event, networking, etc.), you will discover which customer acquisition methods are most effective in your business.
This analysis will necessarily lead to decisions regarding marketing and sales strategies .
Is your website the last channel bringing you business? Suggest that the marketing department work on its conversion.
Do your salespeople bring you particularly interesting leads when they network? Suggest that they join networking clubs that interest them.
Is this proportion of customers who haven't made a repeat purchase in a long time significant? This is good news: a customer, even a long-standing one, is always easier to convert than a newly acquired prospect.
You can now start a nurturing strategy for this part of your customer portfolio, reminding them of your products or services to convert them again. To do this, don't hesitate to contact your marketing colleagues and, together, design a customer reactivation campaign .
What type of product or service did they purchase?
From your overall customer portfolio, you can see which products or services are morocco phone number data the most popular among all those you offer. Answering this question will help you understand which solutions are your bestsellers, and which ones might need to be rethought in terms of marketing or sales actions.
Are you finding that one of your products or services rarely resonates with your customers? Perhaps it's time to dedicate a seasoned salesperson to it, who can demonstrate real expertise in presenting this specific offering.
What was their customer journey?
By segmenting your customer portfolio based on their origin (digital journey, professional event, networking, etc.), you will discover which customer acquisition methods are most effective in your business.
This analysis will necessarily lead to decisions regarding marketing and sales strategies .
Is your website the last channel bringing you business? Suggest that the marketing department work on its conversion.
Do your salespeople bring you particularly interesting leads when they network? Suggest that they join networking clubs that interest them.