The clothing company isn't speaking to the average customer
Posted: Sat Jul 12, 2025 5:18 am
This is an excellent way to analyze the competition and use the same techniques without running the risk of plagiarism or copyright infringement, for example.
An initiative by a pet shop asking electricians to tell funny stories involving dog carriers could serve as a reference for making uniforms.
But benchmarking isn't just about inspiration. Learning from your competitors' mistakes is just as crucial as mirroring their success.
The digital market can be an ocean of opportunities for those who know how to navigate it, but it can also sink any unprepared business.
Let's return to the clothing industry example. Without adequate knowledge of your target shop audience, a successful initiative by another company could have a very negative impact.
In this case, , but rather to hospitals, laboratories, etc. Their target audience demands a more serious approach from the company. Asking for funny stories involving hospital uniforms may not be appropriate.
This could be an example of something not to do for a copper pipe insulation factory , as a product failure could cost someone's life.
What types of benchmarking are there?
At this point, there's no doubt that benchmarking is essential for a company's health. Now, what types of benchmarking can a company do?
Competitive
It can also be called external benchmarking. It involves analyzing direct competitors, their results, products, and processes.
An initiative by a pet shop asking electricians to tell funny stories involving dog carriers could serve as a reference for making uniforms.
But benchmarking isn't just about inspiration. Learning from your competitors' mistakes is just as crucial as mirroring their success.
The digital market can be an ocean of opportunities for those who know how to navigate it, but it can also sink any unprepared business.
Let's return to the clothing industry example. Without adequate knowledge of your target shop audience, a successful initiative by another company could have a very negative impact.
In this case, , but rather to hospitals, laboratories, etc. Their target audience demands a more serious approach from the company. Asking for funny stories involving hospital uniforms may not be appropriate.
This could be an example of something not to do for a copper pipe insulation factory , as a product failure could cost someone's life.
What types of benchmarking are there?
At this point, there's no doubt that benchmarking is essential for a company's health. Now, what types of benchmarking can a company do?
Competitive
It can also be called external benchmarking. It involves analyzing direct competitors, their results, products, and processes.