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4. Optimize your landing pages by experimenting with new messages

Posted: Tue Dec 24, 2024 10:32 am
by Shakil1984
Help returning visitors continue where they left off
If you’d like to boost your conversion rates from returning visitors, you should definitely implement a campaign like this!

All you need to do is set up a welcome message for returning visitors and show them their previously viewed products. Here’s how to set it up in more detail.

Blue Belt: Intermediate personalization strategies
These next three strategies take your personalization game a step further.

At this point, it’s time to start malaysia customer email list personalizing your messaging by fine-tuning your unique selling proposition (USP), collecting zero-party data, and testing your messages against each other.

One common reason for low conversion rates on landing pages is having an unclear or unappealing USP. It often takes a lot of time for a brand to find their most effective USP.

If you’re still not sure what type of headline will resonate best with your target audience, you should test out different versions of your USP and landing page headlines.

Here’s an example of BlendJet testing out two different value propositions using OptiMonk’s Embedded Content feature.


Click here for a step-by-step guide on how to start testing your landing pages. This will help you make data-backed decisions about what you should focus on in your USP. When your headlines lure in as many customers as possible, you’ll see your conversion rates and revenue skyrocket.