Conversion Rate Optimization on Flora & Fauna
Posted: Tue Dec 24, 2024 10:35 am
They also highlight some of their main value propositions right above the hero banner (including their carbon offset program and free shipping offer).
If you take a look at the very top of the screenshot above, you can also see the sticky bar they use to promote the seasonal sale across the rest of their site. This ensures that nobody forgets that they can save up to 20% while they’re browsing through the category and product pages.
For new visitors, they use a second sticky bar to help them gather email leads. This is a great strategy because your loyal customers won’t get annoyed by seeing signup offers all the time, but new visitors get the chance to sign up in exchange for access to the “latest offers, new arrivals & eco tips.”
It’s a good idea to promote your newsletter to early-funnel users, since this segment usually isn’t ready to start making purchases quite yet. When they sign up for your newsletter, it gives you a chance to nurture them as a new lead.
If you’d like to use a sticky oman consumer email list bar to promote newsletter subscription, check out these templates:
Scrolling down on the homepage, we can see the brand highlights their main value propositions using visual language.
The easy-to-understand illustrations plus the copy, “our gorgeous community loves,” create the impression of an ethical, welcoming brand.
They also promote new arrivals on the homepage. This is important for an ecommerce company that has a huge inventory like Flora & Fauna. Customers need a little help to find new products they’ll love.
If you take a look at the very top of the screenshot above, you can also see the sticky bar they use to promote the seasonal sale across the rest of their site. This ensures that nobody forgets that they can save up to 20% while they’re browsing through the category and product pages.
For new visitors, they use a second sticky bar to help them gather email leads. This is a great strategy because your loyal customers won’t get annoyed by seeing signup offers all the time, but new visitors get the chance to sign up in exchange for access to the “latest offers, new arrivals & eco tips.”
It’s a good idea to promote your newsletter to early-funnel users, since this segment usually isn’t ready to start making purchases quite yet. When they sign up for your newsletter, it gives you a chance to nurture them as a new lead.
If you’d like to use a sticky oman consumer email list bar to promote newsletter subscription, check out these templates:
Scrolling down on the homepage, we can see the brand highlights their main value propositions using visual language.
The easy-to-understand illustrations plus the copy, “our gorgeous community loves,” create the impression of an ethical, welcoming brand.
They also promote new arrivals on the homepage. This is important for an ecommerce company that has a huge inventory like Flora & Fauna. Customers need a little help to find new products they’ll love.