SMS Marketing Tool: Create SMS Email with Link
Posted: Thu Dec 26, 2024 5:50 am
SMS opening rates are so high because we notice the moment we receive the messages. And we open them automatically. It's much more direct, you avoid spam problems and, above all, you have a more powerful impact on your contacts.
To combine email and SMS marketing, for example, with contacts who have not opened your emails, you must follow these steps:
A.- Create a segment
Combining Email and SMS Marketing: Creating Database Segments
Go back to the first contacts tab where you will have the list of your email albania whatsapp phone numbers delivery and create a segment. In this case, we could call them “ Unopened ” for example.
Now you just need to customize it. First of all, it is ideal to provide certain segmentation filters for contacts and, specifically for those that are “ not opened ”, the “ User Activity ” filter would be the most appropriate. This filter will show you their behavior based on your emails. It provides you with information about their behavior in response to your impacts.
Once you save it, the platform will provide you with a list of the contacts that fit that funnel so you can detect them and focus on them.
B.- Create an SMS shipment
As you will see in the menu, we provide you with two options when it comes to configuring the sending of an SMS. On the one hand, there is the creation of a normal or simple SMS and, on the other, the option of creating an SMS Email:
Simple SMS. This is an SMS that only contains text and includes the URL you need. Continuing with our example, you could provide the URL of the product you have offered through your email that users have not opened. In addition, this type of SMS is not complicated, the steps to send it are practically the same as those to send an email.
On the other hand, we would come to the SMS Email. The difference is that here, after following the same steps to fill in the content of the message, a code will appear . And this, in the SMS, will become a creative that you then have to edit. This creative aimed at resending messages to users who did not open your email campaign can perfectly be the same one that you have used as the content of the email itself. Although you can always add any changes.
C.- Template, contacts and shipping
Once you have set the content you want your SMS to include, you must follow the same steps as for sending a normal email.
3.- Benefits of combining email and SMS Marketing
Combining email and SMS marketing works as a complement that ensures that what has been left undone is delivered. As you can see from the example with which we have built our campaign in this post, it would work as a second chance to make an impact.
Full statistics
Combining Email and SMS Marketing: Statistics
Just like emails, SMS messages have their own reporting regardless of their type. This way, you can compare the results of your campaigns and review the bounce and delivery rates.
In the Simple SMS dashboard you can access an overview, a delivery screen and a bounce screen. This way you get a global view of how your campaign is working. This allows you to analyse the results you are obtaining.
The SMS Email will provide you with a report just like the one from the email itself. And since this type of SMS includes a creative, the results will cover more fields:
Overview. Get information about messages sent, received or bounce rates in a generic view.
Delivery . Imagine that a contact has no line or coverage. You will know when each SMS arrives to each of them.
Opening. Across different devices and browsers. You can segment based on user behavior.
Clicks. This is very similar to the openings feature and provides you with a heat map. Within the creative, it would indicate where users have clicked the most. This way, you can determine which elements are more eye-catching and which ones you should change or take a different approach to.
Bounces and unsubscribes. The difference with plain text SMS is that this type of message does not include the unsubscribe option and would have to be done manually. If it is a plain text SMS, you will have to indicate the way in which the user requests the unsubscribe.
If you want to put into practice what has been said and combine email and SMS Marketing, you will need to have a professional emailing platform like MDirector .
We can help you with the right steps to implement a perfect email marketing strategy. Do you need more information to communicate properly with your customers and combine email and SMS Marketing?
To combine email and SMS marketing, for example, with contacts who have not opened your emails, you must follow these steps:
A.- Create a segment
Combining Email and SMS Marketing: Creating Database Segments
Go back to the first contacts tab where you will have the list of your email albania whatsapp phone numbers delivery and create a segment. In this case, we could call them “ Unopened ” for example.
Now you just need to customize it. First of all, it is ideal to provide certain segmentation filters for contacts and, specifically for those that are “ not opened ”, the “ User Activity ” filter would be the most appropriate. This filter will show you their behavior based on your emails. It provides you with information about their behavior in response to your impacts.
Once you save it, the platform will provide you with a list of the contacts that fit that funnel so you can detect them and focus on them.
B.- Create an SMS shipment
As you will see in the menu, we provide you with two options when it comes to configuring the sending of an SMS. On the one hand, there is the creation of a normal or simple SMS and, on the other, the option of creating an SMS Email:
Simple SMS. This is an SMS that only contains text and includes the URL you need. Continuing with our example, you could provide the URL of the product you have offered through your email that users have not opened. In addition, this type of SMS is not complicated, the steps to send it are practically the same as those to send an email.
On the other hand, we would come to the SMS Email. The difference is that here, after following the same steps to fill in the content of the message, a code will appear . And this, in the SMS, will become a creative that you then have to edit. This creative aimed at resending messages to users who did not open your email campaign can perfectly be the same one that you have used as the content of the email itself. Although you can always add any changes.
C.- Template, contacts and shipping
Once you have set the content you want your SMS to include, you must follow the same steps as for sending a normal email.
3.- Benefits of combining email and SMS Marketing
Combining email and SMS marketing works as a complement that ensures that what has been left undone is delivered. As you can see from the example with which we have built our campaign in this post, it would work as a second chance to make an impact.
Full statistics
Combining Email and SMS Marketing: Statistics
Just like emails, SMS messages have their own reporting regardless of their type. This way, you can compare the results of your campaigns and review the bounce and delivery rates.
In the Simple SMS dashboard you can access an overview, a delivery screen and a bounce screen. This way you get a global view of how your campaign is working. This allows you to analyse the results you are obtaining.
The SMS Email will provide you with a report just like the one from the email itself. And since this type of SMS includes a creative, the results will cover more fields:
Overview. Get information about messages sent, received or bounce rates in a generic view.
Delivery . Imagine that a contact has no line or coverage. You will know when each SMS arrives to each of them.
Opening. Across different devices and browsers. You can segment based on user behavior.
Clicks. This is very similar to the openings feature and provides you with a heat map. Within the creative, it would indicate where users have clicked the most. This way, you can determine which elements are more eye-catching and which ones you should change or take a different approach to.
Bounces and unsubscribes. The difference with plain text SMS is that this type of message does not include the unsubscribe option and would have to be done manually. If it is a plain text SMS, you will have to indicate the way in which the user requests the unsubscribe.
If you want to put into practice what has been said and combine email and SMS Marketing, you will need to have a professional emailing platform like MDirector .
We can help you with the right steps to implement a perfect email marketing strategy. Do you need more information to communicate properly with your customers and combine email and SMS Marketing?