Conversions strategy because it’s slightly
Posted: Tue Sep 02, 2025 8:40 am
This strategy is very similar to Maximize Conversions but instead focuses on clicks. With Maximize Clicks, Google will work to get as many clicks as possible while spending your daily budget.
This strategy can be great if you’re trying to drive more volume to your site for branding and list building, or if you have very strong conversion performance and want to find more volume.
Here are some other tips to keep in mind.
Always set a max CPC and keep an eye on your average mobile database max CPC as well. Google will work to get as many clicks as possible for your campaign, but as with Maximize Conversions, it will also work hard to spend your entire daily budget each day, even if clicks are far more expensive than normal.
Regularly check on CPC performance
Regularly check in on the CPC performance this bid strategy is generating (and any other goal metrics you have in place) to ensure it’s still meeting your goals. If not, then adjust your settings or potentially look to a new bid strategy.
Maximize Conversion Value
Max Conversion Value is the older sibling of the Max more advanced.
While the two strategies are fundamentally the same, Max Conversion Value looks to bring in conversions that will give you the highest return.
google ads automated bidding strategies pros and cons: maximize conversion value setup
In other words, it doesn’t necessarily look at how many conversions it’s bringing in, but the value within each conversion. It’s a strategy that looks at quality over quantity.
Similar to how Max Conversions allows you to set a Target CPA, Max Conversion Value gives you the option to set a Target ROAS to help guide its bidding.
There are two points of caution for this bidding strategy.
Just like with Max Conversions, properly setting up conversion tracking is vital to the success of this strategy.
Be sure each action is assigned a value
After all, a conversion worth $1000 to your business deserves a higher bid than one worth only $5. If your tracking is not properly set for value-based bidding, this won’t work.
With this strategy, Google Ads will predict future conversion and conversion value performance based on your historical data to enter auctions, and then adjust bids in real time to maximize conversion value while trying to achieve the target ROAS goal you’ve set at the ad group, campaign, or portfolio level.
This strategy can be great if you’re trying to drive more volume to your site for branding and list building, or if you have very strong conversion performance and want to find more volume.
Here are some other tips to keep in mind.
Always set a max CPC and keep an eye on your average mobile database max CPC as well. Google will work to get as many clicks as possible for your campaign, but as with Maximize Conversions, it will also work hard to spend your entire daily budget each day, even if clicks are far more expensive than normal.
Regularly check on CPC performance
Regularly check in on the CPC performance this bid strategy is generating (and any other goal metrics you have in place) to ensure it’s still meeting your goals. If not, then adjust your settings or potentially look to a new bid strategy.
Maximize Conversion Value
Max Conversion Value is the older sibling of the Max more advanced.
While the two strategies are fundamentally the same, Max Conversion Value looks to bring in conversions that will give you the highest return.
google ads automated bidding strategies pros and cons: maximize conversion value setup
In other words, it doesn’t necessarily look at how many conversions it’s bringing in, but the value within each conversion. It’s a strategy that looks at quality over quantity.
Similar to how Max Conversions allows you to set a Target CPA, Max Conversion Value gives you the option to set a Target ROAS to help guide its bidding.
There are two points of caution for this bidding strategy.
Just like with Max Conversions, properly setting up conversion tracking is vital to the success of this strategy.
Be sure each action is assigned a value
After all, a conversion worth $1000 to your business deserves a higher bid than one worth only $5. If your tracking is not properly set for value-based bidding, this won’t work.
With this strategy, Google Ads will predict future conversion and conversion value performance based on your historical data to enter auctions, and then adjust bids in real time to maximize conversion value while trying to achieve the target ROAS goal you’ve set at the ad group, campaign, or portfolio level.