Stick with keywords and topics that are relevant
Posted: Tue Sep 02, 2025 8:59 am
I can then pick one of those or dig deeper into things like how difficult it will be to rank for that keyword and how many people search for it every month.
If you don’t have a paid subscription to something like
Ahrefs, WordStream’s Free Keyword Tool will come in very handy.
That’s a simplified version of my process–and it’s just one option you can shop try. Use this guide to keyword research for a more in-depth explanation.
Keyword tip: to your website. Google will happily suppress an accountant’s website that’s posting about popular video games just to get clicks.
SEO copywriting physical therapy blog.
Keep your keyword topics relevant to your overall website to avoid Google penalties.
Understand and match keyword intent
Keyword intent refers to the reason people search for the keyword you’re thinking about targeting. Generally speaking, there are four broad types of keyword intent:
Informational: A user wants to learn more about something, like a topic, product, or industry. Example: “history of Valentine’s Day”
Navigational: A user wants to visit a specific website or web page. Example: “1800 flowers”
Commercial: A user is researching products or services and has the intent to make a purchase in the near future. Example: “Best flowers for a friend on Valentine’s Day”
Transactional: A user is ready to make a purchase. Example: “buy a bouquet of flowers”
Different types of keyword intents
Since it’s in Google’s best interest to deliver its users top-notch search results, it rewards marketers who closely match keyword intent.
If you tried to target the keyword “history of Valentine’s Day” with the pricing page for your flower delivery service, you wouldn’t perform very well in the organic search results. Why? Because you’d fail to match keyword intent.
If you don’t have a paid subscription to something like
Ahrefs, WordStream’s Free Keyword Tool will come in very handy.
That’s a simplified version of my process–and it’s just one option you can shop try. Use this guide to keyword research for a more in-depth explanation.
Keyword tip: to your website. Google will happily suppress an accountant’s website that’s posting about popular video games just to get clicks.
SEO copywriting physical therapy blog.
Keep your keyword topics relevant to your overall website to avoid Google penalties.
Understand and match keyword intent
Keyword intent refers to the reason people search for the keyword you’re thinking about targeting. Generally speaking, there are four broad types of keyword intent:
Informational: A user wants to learn more about something, like a topic, product, or industry. Example: “history of Valentine’s Day”
Navigational: A user wants to visit a specific website or web page. Example: “1800 flowers”
Commercial: A user is researching products or services and has the intent to make a purchase in the near future. Example: “Best flowers for a friend on Valentine’s Day”
Transactional: A user is ready to make a purchase. Example: “buy a bouquet of flowers”
Different types of keyword intents
Since it’s in Google’s best interest to deliver its users top-notch search results, it rewards marketers who closely match keyword intent.
If you tried to target the keyword “history of Valentine’s Day” with the pricing page for your flower delivery service, you wouldn’t perform very well in the organic search results. Why? Because you’d fail to match keyword intent.