Learn more about the consumer in digital commerce?
Posted: Sat Sep 27, 2025 10:03 am
As the name suggests, digital consumers are people who conduct commercial transactions and research products and services, and have a genuine interest in commercial information in an online environment (i.e., the Internet).
To this end, search for a generic t-shirt factory on search engines, social media, and other online platforms to learn more about the company and make online purchases.
On the other hand, digital consumers don't need to buy directly online. They can also search for deals online but then shop in physical stores. In fact, this is a very common strategy.
Brazil is one of the leading nations in online consumption. According to Content Moments, the country ranked ahead of Spain, Germany, Japan, the United States, and Canada in average online consumption.
What are the main characteristics of the digital consumer?
When diving into a sea of information, digital consumers expect to go beyond the sensationalist and intrusive advertising that is common in traditional media (TV, radio and print).
Instead, they want knowledge. So, for example, when searching for an "overhead garage door," the consumer's intention is to understand the product, its specifications, installation tips, usage, etc.
At the same time, there's also a desire for diverse content . To achieve this, digital jamaica telemarketing database consumers rely heavily on search engines like Google, which already rank the most relevant content, saving time on searches.
It is important to highlight some other characteristics of the consumer profile , such as:
Mobility: a fundamental characteristic of the digital consumer. Most Brazilians already make purchases via smartphones, meaning we need to go beyond being digital and also streamline the user experience across devices
.
Heavy technology user: digital native, fully connected. They prefer stores that were born digital or that have managed to make the transition naturally and efficiently
.
Protagonism: While companies used to be the protagonists, designing and developing products and services for consumers, today customers are the ones who set the tone for this creation. Products and services are developed according to the needs of the 5.0 consumer, and this is what they increasingly expect
.
Active: Consumers 5.0 seek out information, products, and/or solutions. Before buying something, they seek recommendations on social media, ask friends, and also share their impressions of products, stores, or experiences. They are influential, easily influenced, and extremely active, which is good for consumption, transparency, and the credibility of brands that strive to optimize the experience they offer
.
Experience: Customers seek a complete experience beyond the buying and selling process. The experience offered throughout the entire purchasing journey is crucial to the customer's decision.
Therefore, it is necessary to consider that the digital consumer is not passive, but also directly interferes in the production of companies' content, as they can comment, share and reframe materials.
In other words, more than producing attractive content, you need to know how to interact and maintain this proximity on the internet.
The new consumer profile within social networks
Around 83% of users seeking information trust the opinions of other consumers. Therefore, the influence of social media on someone's behavior and purchasing decisions is enormous.
Before purchasing a product, you've probably researched the company through some channel, whether it's Reclame Aqui, the company's website, Google, asking a friend, or other ways to make your purchase safer.
Mapping this change and monitoring how to offer the best delivery to customers can help customers decide to buy from you again, improve your company's reputation, and attract new customers.
In this age of sharing, it's incredibly dangerous not to take direct action to provide the best customer experience . Just as customers can spread the word about your good service, research shows that poor service and delivery can be much more widely publicized.
Current consumer profile – 4 types
As these new ways of purchasing, habits change, and power in the hands of the customer have grown, it's possible to identify some customer profiles that brands need to be aware of in order to work with and serve them in the best way possible.
Negotiator
You probably know someone, or it could even be you, who, when buying a book, goes to a bookstore and pulls out your phone to compare prices with online stores. This consumer profile seeks better deals and compares prices, whether in physical stores or online. They want to be in control of their purchases; you need to be careful about the type of emails you send to avoid forcing the issue.
Opportunist
They seek to identify the best deals by comparing prices, delivery times, and specifications. Price search sites are a great resource for this type of consumer. Emails with offers and products left in the cart are good ways to reach this audience.
Impulsive
They have a high purchase frequency. Having variety in your store and identifying patterns for this type of consumer profile will help you reach them. Just like opportunists, cart redemption and discount coupons can help you increase sales.
Mature profile
Customers are already accustomed to making purchases online and are already at a mature stage in their understanding of purchasing and how to do so. Price has little influence, with greater emphasis on delivery and fulfillment of the offer.
To this end, search for a generic t-shirt factory on search engines, social media, and other online platforms to learn more about the company and make online purchases.
On the other hand, digital consumers don't need to buy directly online. They can also search for deals online but then shop in physical stores. In fact, this is a very common strategy.
Brazil is one of the leading nations in online consumption. According to Content Moments, the country ranked ahead of Spain, Germany, Japan, the United States, and Canada in average online consumption.
What are the main characteristics of the digital consumer?
When diving into a sea of information, digital consumers expect to go beyond the sensationalist and intrusive advertising that is common in traditional media (TV, radio and print).
Instead, they want knowledge. So, for example, when searching for an "overhead garage door," the consumer's intention is to understand the product, its specifications, installation tips, usage, etc.
At the same time, there's also a desire for diverse content . To achieve this, digital jamaica telemarketing database consumers rely heavily on search engines like Google, which already rank the most relevant content, saving time on searches.
It is important to highlight some other characteristics of the consumer profile , such as:
Mobility: a fundamental characteristic of the digital consumer. Most Brazilians already make purchases via smartphones, meaning we need to go beyond being digital and also streamline the user experience across devices
.
Heavy technology user: digital native, fully connected. They prefer stores that were born digital or that have managed to make the transition naturally and efficiently
.
Protagonism: While companies used to be the protagonists, designing and developing products and services for consumers, today customers are the ones who set the tone for this creation. Products and services are developed according to the needs of the 5.0 consumer, and this is what they increasingly expect
.
Active: Consumers 5.0 seek out information, products, and/or solutions. Before buying something, they seek recommendations on social media, ask friends, and also share their impressions of products, stores, or experiences. They are influential, easily influenced, and extremely active, which is good for consumption, transparency, and the credibility of brands that strive to optimize the experience they offer
.
Experience: Customers seek a complete experience beyond the buying and selling process. The experience offered throughout the entire purchasing journey is crucial to the customer's decision.
Therefore, it is necessary to consider that the digital consumer is not passive, but also directly interferes in the production of companies' content, as they can comment, share and reframe materials.
In other words, more than producing attractive content, you need to know how to interact and maintain this proximity on the internet.
The new consumer profile within social networks
Around 83% of users seeking information trust the opinions of other consumers. Therefore, the influence of social media on someone's behavior and purchasing decisions is enormous.
Before purchasing a product, you've probably researched the company through some channel, whether it's Reclame Aqui, the company's website, Google, asking a friend, or other ways to make your purchase safer.
Mapping this change and monitoring how to offer the best delivery to customers can help customers decide to buy from you again, improve your company's reputation, and attract new customers.
In this age of sharing, it's incredibly dangerous not to take direct action to provide the best customer experience . Just as customers can spread the word about your good service, research shows that poor service and delivery can be much more widely publicized.
Current consumer profile – 4 types
As these new ways of purchasing, habits change, and power in the hands of the customer have grown, it's possible to identify some customer profiles that brands need to be aware of in order to work with and serve them in the best way possible.
Negotiator
You probably know someone, or it could even be you, who, when buying a book, goes to a bookstore and pulls out your phone to compare prices with online stores. This consumer profile seeks better deals and compares prices, whether in physical stores or online. They want to be in control of their purchases; you need to be careful about the type of emails you send to avoid forcing the issue.
Opportunist
They seek to identify the best deals by comparing prices, delivery times, and specifications. Price search sites are a great resource for this type of consumer. Emails with offers and products left in the cart are good ways to reach this audience.
Impulsive
They have a high purchase frequency. Having variety in your store and identifying patterns for this type of consumer profile will help you reach them. Just like opportunists, cart redemption and discount coupons can help you increase sales.
Mature profile
Customers are already accustomed to making purchases online and are already at a mature stage in their understanding of purchasing and how to do so. Price has little influence, with greater emphasis on delivery and fulfillment of the offer.