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Posted: Thu Dec 26, 2024 7:00 am
PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in both cost and effectiveness - than others. Not surprisingly, the ease with which you can see good results with a given strategy is inversely proportional to the amount of money and attention being allotted to it. As you'll see in the video, Rand estimates that PPC becomes an extremely difficult tactic to implement effectively in even modestly competitive markets, while Social Media can reap great rewards with little difficulty in highly-competitive sectors.
Take a look at this data from the recent Forrester US I kuwait mobile phone numbers database nteractive Marketing Forecast: As you can see, PPC controls the lion's share of search dollars, followed in distant second by SEO, with Social bringing up the rear (it's that itty-bitty one down there in green). The degree to which you can be effective in these areas depends a good deal on how big of a fish you can be in the portion of that pond dedicated to your corner of the web.
Does this mean you should ignore any particular tactic? No, it just means you may have to carefully weigh your options, goals, and resources for each campaign to plan your strategy properly. All areas of online marketing are growing like crazy: Marketing dollars spent on SEO and PPC are projected to double in the next five years (Social will more than quadruple) and make up an ever-larger chunk of business' overall marketing spend. That's great news for our industry as a whole, but it also means increased competition.
Take a look at this data from the recent Forrester US I kuwait mobile phone numbers database nteractive Marketing Forecast: As you can see, PPC controls the lion's share of search dollars, followed in distant second by SEO, with Social bringing up the rear (it's that itty-bitty one down there in green). The degree to which you can be effective in these areas depends a good deal on how big of a fish you can be in the portion of that pond dedicated to your corner of the web.
Does this mean you should ignore any particular tactic? No, it just means you may have to carefully weigh your options, goals, and resources for each campaign to plan your strategy properly. All areas of online marketing are growing like crazy: Marketing dollars spent on SEO and PPC are projected to double in the next five years (Social will more than quadruple) and make up an ever-larger chunk of business' overall marketing spend. That's great news for our industry as a whole, but it also means increased competition.