newsletters for the real estate market
Posted: Thu Dec 26, 2024 7:07 am
In 2017, all the tools that combine live broadcasts, stories and outdated content will be booming. As aspects such as video quality and speed improve, people will connect much more.
In fact, consumers prefer live videos. Do you know why? Because they generate much more trust and make everything more human. In a live broadcast there is no possibility of manipulation: what is shown is what is there . This increases credibility.
Therefore, one of the main trends in real estate marketing in 2017 is live broadcasting. Brands will be using it more than ever. Take advantage of both Instagram Live and Facebook Live to share exclusive moments. austria whatsapp phone numbers You will earn points with your clients.
7.-Video is the future
online video statistics
All the figures support the boom in online video. A trend that has done nothing but increase the volume of videos uploaded to the different online video platforms. And this is confirmed by the data on online video consumption, as can be seen in the table above.
There are also dozens of statistics that indicate that the online video phenomenon is far from being exhausted . Video has become the Internet's biggest hook. There is no website that does not include them. There are few landing pages that refuse to include them and they are gaining more and more weight in social networks. Video dominates the market and triumphs on the Internet.
In this case, in addition to sharing them on your different social platforms, you should group them on YouTube. In fact, it is one of the main channels when looking for a house. But don't just stick to the basics of videos; use drones or 360ยบ recording tools. Be original and provide new points of view.
8.- New approach to Email Marketing
The narrative power of content marketing is now a strategic priority. Stories humanize brands, allow them to create emotional bonds with consumers and hook them to come back for more.
How about giving your email campaigns a new approach? Present and develop stories for your target audience . You can write about the anecdotes of several generations who lived in the neighborhood where you are selling a house, for example, and leave the customer with some intrigue in each email. Give free rein to your imagination and differentiate yourself in every way.
Get up to date with good emailing practices to adapt them to your business .
9.- Work on your SEO
Real estate marketing in 2017: SEO
Make sure your real estate website is SEO-compliant. Your website's presence on the major search engines is essential for success . It's your showcase for many people to get to know you and approach your business.
There are different tools that allow you to improve your positioning, increase the number of visits that generate clients and monitor them. They are essential to ensure the progress of your company.
An effective SEO strategy can help generate massive free traffic from Google and other search engines . More and more potential tenants and investors are using digital searches to research properties. Don't be left behind in this rapidly changing aspect.
10.- All content must be personalized
Personalization is one of the keys to real estate marketing in 2017. And to all digital marketing. In addition, one of the channels in which you can best exploit this personalization is email marketing.
Sending messages only to those subscribers who expect them at the right time is a guarantee of openings . To do this, you must have professional email marketing software that allows you to customize everything from the subject line to the time of each message.
11.- Drone video
The use of drones is spreading to all kinds of sectors. Real estate is no exception. Leaving aside the potential legal problems of flying drones in certain places, a drone allows any real estate agency to offer a totally new perspective of specific apartments and spaces.
What is also interesting is that drones can not only make videos but also photographs, so the material obtained will be of great value, as it will be different from the point of view of the property that the competition can offer.
The use of video drones is valid for both exteriors and interiors. A tool that will surely enter the real estate marketing catalogue in 2017.
12.- Virtual reality
The crisis has forced the real estate sector to try out innovations that allow them to display their product in a more interesting way. And, as expected, virtual reality has arrived in real estate marketing in 2017.
Can you visit a house that doesn't exist? Until now, the only way was to build a show flat. Now, with virtual reality, it will be possible for users to navigate through spaces that don't exist. In fact, it is even possible to personalise them for specific segments of the population.
Regardless of whether the use of VR glasses or other materials is necessary, the truth is that virtual reality represents a step forward that can change real estate marketing techniques in 2017.
Real estate marketing in 2017 will touch on many important aspects. More than we have shown you today. Among them we can find the use of influencers, which is becoming increasingly valuable. Success lies not so much in the channel as in the ability to adapt to changes, anticipate and know how to reach your target.
However, many of these marketing trends will be impossible to implement without an adequate digital marketing strategy . This will often involve using marketing platforms that centralize all your efforts. Cross-Channel Marketing tools such as MDirector will help you create a strategy and work on it together.
The customer will be the same. But you will reach them through different channels and with personalized messages. This will increase the chances of conversion. Sign up now and try centralizing your entire marketing strategy in one place!
In fact, consumers prefer live videos. Do you know why? Because they generate much more trust and make everything more human. In a live broadcast there is no possibility of manipulation: what is shown is what is there . This increases credibility.
Therefore, one of the main trends in real estate marketing in 2017 is live broadcasting. Brands will be using it more than ever. Take advantage of both Instagram Live and Facebook Live to share exclusive moments. austria whatsapp phone numbers You will earn points with your clients.
7.-Video is the future
online video statistics
All the figures support the boom in online video. A trend that has done nothing but increase the volume of videos uploaded to the different online video platforms. And this is confirmed by the data on online video consumption, as can be seen in the table above.
There are also dozens of statistics that indicate that the online video phenomenon is far from being exhausted . Video has become the Internet's biggest hook. There is no website that does not include them. There are few landing pages that refuse to include them and they are gaining more and more weight in social networks. Video dominates the market and triumphs on the Internet.
In this case, in addition to sharing them on your different social platforms, you should group them on YouTube. In fact, it is one of the main channels when looking for a house. But don't just stick to the basics of videos; use drones or 360ยบ recording tools. Be original and provide new points of view.
8.- New approach to Email Marketing
The narrative power of content marketing is now a strategic priority. Stories humanize brands, allow them to create emotional bonds with consumers and hook them to come back for more.
How about giving your email campaigns a new approach? Present and develop stories for your target audience . You can write about the anecdotes of several generations who lived in the neighborhood where you are selling a house, for example, and leave the customer with some intrigue in each email. Give free rein to your imagination and differentiate yourself in every way.
Get up to date with good emailing practices to adapt them to your business .
9.- Work on your SEO
Real estate marketing in 2017: SEO
Make sure your real estate website is SEO-compliant. Your website's presence on the major search engines is essential for success . It's your showcase for many people to get to know you and approach your business.
There are different tools that allow you to improve your positioning, increase the number of visits that generate clients and monitor them. They are essential to ensure the progress of your company.
An effective SEO strategy can help generate massive free traffic from Google and other search engines . More and more potential tenants and investors are using digital searches to research properties. Don't be left behind in this rapidly changing aspect.
10.- All content must be personalized
Personalization is one of the keys to real estate marketing in 2017. And to all digital marketing. In addition, one of the channels in which you can best exploit this personalization is email marketing.
Sending messages only to those subscribers who expect them at the right time is a guarantee of openings . To do this, you must have professional email marketing software that allows you to customize everything from the subject line to the time of each message.
11.- Drone video
The use of drones is spreading to all kinds of sectors. Real estate is no exception. Leaving aside the potential legal problems of flying drones in certain places, a drone allows any real estate agency to offer a totally new perspective of specific apartments and spaces.
What is also interesting is that drones can not only make videos but also photographs, so the material obtained will be of great value, as it will be different from the point of view of the property that the competition can offer.
The use of video drones is valid for both exteriors and interiors. A tool that will surely enter the real estate marketing catalogue in 2017.
12.- Virtual reality
The crisis has forced the real estate sector to try out innovations that allow them to display their product in a more interesting way. And, as expected, virtual reality has arrived in real estate marketing in 2017.
Can you visit a house that doesn't exist? Until now, the only way was to build a show flat. Now, with virtual reality, it will be possible for users to navigate through spaces that don't exist. In fact, it is even possible to personalise them for specific segments of the population.
Regardless of whether the use of VR glasses or other materials is necessary, the truth is that virtual reality represents a step forward that can change real estate marketing techniques in 2017.
Real estate marketing in 2017 will touch on many important aspects. More than we have shown you today. Among them we can find the use of influencers, which is becoming increasingly valuable. Success lies not so much in the channel as in the ability to adapt to changes, anticipate and know how to reach your target.
However, many of these marketing trends will be impossible to implement without an adequate digital marketing strategy . This will often involve using marketing platforms that centralize all your efforts. Cross-Channel Marketing tools such as MDirector will help you create a strategy and work on it together.
The customer will be the same. But you will reach them through different channels and with personalized messages. This will increase the chances of conversion. Sign up now and try centralizing your entire marketing strategy in one place!