Twitter and Tourism: statistics and potential
Posted: Thu Dec 26, 2024 8:16 am
On Wednesday, April 14, at the Chirp conference , Twitter 's founders presented (long-awaited) statistical data about the microblogging platform, which were certainly revealing. In turn, two positive experiences in the use of Twitter in the tourism sector support with concrete facts the applications and benefits that Twitter brings to tourism companies.
Flickr. SouthWest Airlines Gallery
Flickr. SouthWest Airlines Gallery
Some Twitter statistics worth considering:
105,779,710 registered users: there were some estimates chinese overseas asia number data of around 60 million, but the disclosure is much higher. However, there was no mention of actual active users (perhaps a significantly lower number?) of this company founded only 3 years ago.
180,000,000 unique visitors to Twitter.com – This statistic shows that in addition to the power Twitter has over users, it also influences other people, who come to see/listen to what is being said here.
60% of new accounts are from outside the United States: Twitter has already proven to be a powerful tool in situations such as Iran or Haiti , and although it is not as international as Facebook, it is a good figure for the company, which aspires to be the one to take the pulse of the planet.
19,000,000,000 searches per month: This puts Twitter in second place after Google , and is more than Yahoo and Bing searches combined. (Although many Twitter searches are done through APIs or third-party applications.)
The Lake District , in Cumbria, England, and Visit London , have been able to take advantage of the above data, in two tourism campaigns carried out through Twitter and emails (Lake District) and Twitter + Facebook (Visit London).
The Lake District , via its Twitter profile, urged travellers to the region to tweet and send photos of every daffodil bud they saw emerging in the region after the frost. Dozens of photos and tweets were recorded as part of the campaign.
Visit London , in collaboration with the Radisson Edwardina hotel, offered its Facebook fans and Twitter followers a competition to win a night in a unique hotel: a luxury caravan converted into a mini-hotel suite, which would travel around London's iconic tourist spots. The result: 3,000 entries in 12 days.
Do you find the data interesting? Do you see Twitter as a beneficial online tool for your tourism business?
Flickr. SouthWest Airlines Gallery
Flickr. SouthWest Airlines Gallery
Some Twitter statistics worth considering:
105,779,710 registered users: there were some estimates chinese overseas asia number data of around 60 million, but the disclosure is much higher. However, there was no mention of actual active users (perhaps a significantly lower number?) of this company founded only 3 years ago.
180,000,000 unique visitors to Twitter.com – This statistic shows that in addition to the power Twitter has over users, it also influences other people, who come to see/listen to what is being said here.
60% of new accounts are from outside the United States: Twitter has already proven to be a powerful tool in situations such as Iran or Haiti , and although it is not as international as Facebook, it is a good figure for the company, which aspires to be the one to take the pulse of the planet.
19,000,000,000 searches per month: This puts Twitter in second place after Google , and is more than Yahoo and Bing searches combined. (Although many Twitter searches are done through APIs or third-party applications.)
The Lake District , in Cumbria, England, and Visit London , have been able to take advantage of the above data, in two tourism campaigns carried out through Twitter and emails (Lake District) and Twitter + Facebook (Visit London).
The Lake District , via its Twitter profile, urged travellers to the region to tweet and send photos of every daffodil bud they saw emerging in the region after the frost. Dozens of photos and tweets were recorded as part of the campaign.
Visit London , in collaboration with the Radisson Edwardina hotel, offered its Facebook fans and Twitter followers a competition to win a night in a unique hotel: a luxury caravan converted into a mini-hotel suite, which would travel around London's iconic tourist spots. The result: 3,000 entries in 12 days.
Do you find the data interesting? Do you see Twitter as a beneficial online tool for your tourism business?