Where Does SEO Fit into the Dev Process When an organization is about to begin a new development project
Posted: Thu Dec 26, 2024 8:31 am
How and where does SEO fit into that process? Every company will be slightly different, but the ideas are generally the same. Jessica Bowman: “The shorter list would be where doesn’t SEO go into the development process? SEO needs to be intricately weaved throughout every aspect of the development life cycle from inception to QA testing: identifying the ROI of the project when you incorporate SEO, sitting in requirements meetings, collaborating on wireframes BEFORE they are presented to the project team and contributing detailed SEO requirements to project documentation and QA Testing (or have the QA testing team test for SEO).
” Fran Larkin: "Simply Hired is an extremely job seeker-f united arab emirates mobile phone numbers database ocused company, so from the very beginning of our product planning efforts, we work hard to align our user experience goals with an SEO-friendly site architecture." Making Sure SEO Doesn’t Fall Through the Cracks With all the back and forth that happens on that journey through the game of Chutes and Ladders… aka the dev lifecycle, how do you make sure that your SEO efforts don’t fall through the cracks? Jessica Bowman: SEO needs to be involved every step of the way – in some areas an SEO team needs to be more intricately involved in the nitty-gritty details than a website product manager, which is surprising to most companies, and even many SEOs.
What companies do not realize is that the role of an SEO is not like any other function in the organization. What I tell clients is that SEO needs to be two-peas-in-a-pod with Website Product Managers and Project Managers (at some companies this is the same role). Website Product Managers Ultimately responsible for the website and its success. It’s in their best interest to maximize traffic, which includes SEO traffic. Get a product manager to buy into SEO fully.
” Fran Larkin: "Simply Hired is an extremely job seeker-f united arab emirates mobile phone numbers database ocused company, so from the very beginning of our product planning efforts, we work hard to align our user experience goals with an SEO-friendly site architecture." Making Sure SEO Doesn’t Fall Through the Cracks With all the back and forth that happens on that journey through the game of Chutes and Ladders… aka the dev lifecycle, how do you make sure that your SEO efforts don’t fall through the cracks? Jessica Bowman: SEO needs to be involved every step of the way – in some areas an SEO team needs to be more intricately involved in the nitty-gritty details than a website product manager, which is surprising to most companies, and even many SEOs.
What companies do not realize is that the role of an SEO is not like any other function in the organization. What I tell clients is that SEO needs to be two-peas-in-a-pod with Website Product Managers and Project Managers (at some companies this is the same role). Website Product Managers Ultimately responsible for the website and its success. It’s in their best interest to maximize traffic, which includes SEO traffic. Get a product manager to buy into SEO fully.