AB Data

For these activities to work, its key activities also include marketing, communication between the parties, customer service, and more. Uber Key Partners Uber’s business strategy relies heavily on partnerships to sustain its marketplace and service quality: Drivers: The most critical partners, as they: Represent the supply side of the chain, connecting directly with riders; Allow Uber to deliver its value propositions and reach the final customer; Revenue can be generated by providing rides, which is essential to Uber’s operations.


Investors: helping it to: Secure initial funding rounds needed to build sweden whatsapp fan and enhance the platform; Support development costs for the app, algorithms, and innovative solutions like driverless cars; Finance other expenditures necessary for expanding Uber’s services. Technology Providers: Essential for running Uber’s platform, providing: GPS, communication, and data analytics solutions for optimal driver and rider experiences; Cloud storage handles the vast amounts of data produced through the application; Payment processing systems for seamless transactions, ensuring ease of use for customers and drivers.


Uber Cost Structure Uber’s cost structure is focused on platform maintenance and customer acquisition to support its business strategy: Platform Maintenance: Technology investments for developers who build and improve the app; Data storage and analytics to support efficient operations and enhance user experience; Payment processing fees, including credit card processing costs. Customer Acquisition Costs (CAC): Marketing expenses for attracting new users and drivers to grow the marketplace; Membership programs and promotions to increase user loyalty. Other Operational Costs: Legal and regulatory fees vary by region and are necessary for compliance; Insurance costs to protect both riders and drivers, ensuring security; Customer support, research and development, and investments in new mobility technologies to remain competitive.