Get inspired by festivals and cultural events
Posted: Sat Dec 21, 2024 3:35 am
Ask visitors for feedback on the guerrilla action.
Take stock of how much response you have received (number of sales calls, orders placed, sample requests, email addresses left, etc.)
Take stock of the buzz around your campaign on social media (how many photos have been shared, what are the reactions on Facebook, Twitter, Linkedin and Instagram?).
Make an internal inventory of how the fun activities contributed to the success of the event.
Five tips to come up with fun, surprising ideas
1. Organize a brainstorm
A brainstorm where you freely associate with a group of 3-7 people (who have a variety of functions and roles within the project) on the theme of the event. First generate as many ideas as possible, without judging, and then let everyone vote on the best ideas.
2. Get inspired
Regularly attend events from a completely different industry than your own and write down any ideas that catch your eye.
Festivals often offer a lot of experience and imaginative elements. At the Bucketlist Festival 2017 in Utrecht, for example, you could 'do what you always wanted to do'. Fire breathing, getting married, eating an insect, smashing a printer or a car. A great theme with a lot of surprise, experience and (inter)action. Could an event in the insurance brazil telegram data 30 million industry do something with this, for example?
4. Unusual means of communication
Also consider communication tools that are not normally used. The parking lot, the toilets, the walking paths, etc.
5. Add a totally unexpected element
Sometimes it works well to add an element that is at odds with the theme. To disrupt and surprise. What would happen if you put a ball pit at a conference on health care? The visitors will come up with their own ideas about the link with the theme. Do you become healthier by playing? Do the balls represent pills?
You have to have some guts as an organizer
Sometimes it takes a lot of courage to add unusual elements to your event. There is often doubt. What will the visitors think of that 'weird' guerrilla action? Isn't it going too far? Does it fit the target group? Doesn't it distract from the content? These questions are understandable in themselves. You run a risk when you use surprising, original actions during your event. People don't know it, don't expect it and may have to leave their comfort zone.
But that is also where the profit lies. A positive, creative action or experience stays with everyone, which means your message will stick longer. Provided it fits your goals, your audience, the theme, etc. How creative and challenging do you dare to be? Gather your courage, experiment and amaze yourself. Good luck! Let your guests experience something.
Take stock of how much response you have received (number of sales calls, orders placed, sample requests, email addresses left, etc.)
Take stock of the buzz around your campaign on social media (how many photos have been shared, what are the reactions on Facebook, Twitter, Linkedin and Instagram?).
Make an internal inventory of how the fun activities contributed to the success of the event.
Five tips to come up with fun, surprising ideas
1. Organize a brainstorm
A brainstorm where you freely associate with a group of 3-7 people (who have a variety of functions and roles within the project) on the theme of the event. First generate as many ideas as possible, without judging, and then let everyone vote on the best ideas.
2. Get inspired
Regularly attend events from a completely different industry than your own and write down any ideas that catch your eye.
Festivals often offer a lot of experience and imaginative elements. At the Bucketlist Festival 2017 in Utrecht, for example, you could 'do what you always wanted to do'. Fire breathing, getting married, eating an insect, smashing a printer or a car. A great theme with a lot of surprise, experience and (inter)action. Could an event in the insurance brazil telegram data 30 million industry do something with this, for example?
4. Unusual means of communication
Also consider communication tools that are not normally used. The parking lot, the toilets, the walking paths, etc.
5. Add a totally unexpected element
Sometimes it works well to add an element that is at odds with the theme. To disrupt and surprise. What would happen if you put a ball pit at a conference on health care? The visitors will come up with their own ideas about the link with the theme. Do you become healthier by playing? Do the balls represent pills?
You have to have some guts as an organizer
Sometimes it takes a lot of courage to add unusual elements to your event. There is often doubt. What will the visitors think of that 'weird' guerrilla action? Isn't it going too far? Does it fit the target group? Doesn't it distract from the content? These questions are understandable in themselves. You run a risk when you use surprising, original actions during your event. People don't know it, don't expect it and may have to leave their comfort zone.
But that is also where the profit lies. A positive, creative action or experience stays with everyone, which means your message will stick longer. Provided it fits your goals, your audience, the theme, etc. How creative and challenging do you dare to be? Gather your courage, experiment and amaze yourself. Good luck! Let your guests experience something.