Prestigia Online and CETT: Synergies and Corporate Online Reputation
Posted: Thu Dec 26, 2024 9:52 am
On November 26th we told you that Jorge would be giving a class at CETT on Online Reputation and Tourism . The nerves of being in front of an unknown audience were present, but also the desire to live up to the expectations of the students of the Master in e-Tourism: marketing and commercialization strategies .
From what Jorge told us afterwards, it was a very positive overseas chinese in australia data experience and the questions and contributions from this year's students helped to make the session more enjoyable. Thanks to everyone from here. We hope to be able to repeat it
The presentation was structured into concatenated topics that followed this order:
– Evolution and growth of the Internet. The numbers speak for themselves.
– The new 2.0 customer: how they are informed, interact and decide on their purchase.
– Key ideas about being online and communicating online.
– Content monitoring: free online tools.
– Various tourism examples: good and bad practices in the online tourism sector.
For the aforementioned master's class, the examples had a significant impact and represented a rapid awareness of online corporate reputation management , the do's and don'ts .
One of the examples analysed was the personal case told by the Online Reputation specialist Francesc Grau related to the choice of his holidays and how the whole process was developed online and successfully. However, the added value according to Francesc , which can be enhanced by online tools, must be based on good treatment and quality of service. An interesting reflection to not forget to focus business efforts on the central variables of business and tourist services: warmth, agility in problem solving, communication, transparency.
Another case that caught the attention of the class was that of musician Dave Carroll and United Airlines : the video that the band "dedicated" to the airline after it mistreated the luggage (breaking Dave's guitar). The video on YouTube has more than 6.4 million views to date, a rating of 5 stars out of 5 (rated by more than 38,100 voters) and more than 23,600 comments. All of them since July 2009, that is, in just 5 months.
And more positive cases: Jorge Gobbi and his recommendations for traveling to Bolivia and Trivago Certificate for the Hotel Clement (Madrid) for the best in the 4-star category , among others.
If you want to download the PDF presentation of the class, you can do so here . And if you want, you can also leave us your feedback
.
From what Jorge told us afterwards, it was a very positive overseas chinese in australia data experience and the questions and contributions from this year's students helped to make the session more enjoyable. Thanks to everyone from here. We hope to be able to repeat it
The presentation was structured into concatenated topics that followed this order:
– Evolution and growth of the Internet. The numbers speak for themselves.
– The new 2.0 customer: how they are informed, interact and decide on their purchase.
– Key ideas about being online and communicating online.
– Content monitoring: free online tools.
– Various tourism examples: good and bad practices in the online tourism sector.
For the aforementioned master's class, the examples had a significant impact and represented a rapid awareness of online corporate reputation management , the do's and don'ts .
One of the examples analysed was the personal case told by the Online Reputation specialist Francesc Grau related to the choice of his holidays and how the whole process was developed online and successfully. However, the added value according to Francesc , which can be enhanced by online tools, must be based on good treatment and quality of service. An interesting reflection to not forget to focus business efforts on the central variables of business and tourist services: warmth, agility in problem solving, communication, transparency.
Another case that caught the attention of the class was that of musician Dave Carroll and United Airlines : the video that the band "dedicated" to the airline after it mistreated the luggage (breaking Dave's guitar). The video on YouTube has more than 6.4 million views to date, a rating of 5 stars out of 5 (rated by more than 38,100 voters) and more than 23,600 comments. All of them since July 2009, that is, in just 5 months.
And more positive cases: Jorge Gobbi and his recommendations for traveling to Bolivia and Trivago Certificate for the Hotel Clement (Madrid) for the best in the 4-star category , among others.
If you want to download the PDF presentation of the class, you can do so here . And if you want, you can also leave us your feedback
.