Why have you finally decided to invest in the world of digital marketing?
Posted: Sat Dec 28, 2024 3:56 am
For some time now, I have seen the need for specific training in online marketing to complement my professional profile. At the research consultancy where I worked, we developed quite a few marketing studies, but mostly focused on an offline perspective, such as measuring advertising campaigns, product and packaging tests, brand image, positioning, benchmarking or specific advice for websites, etc.
The more I learned about digital marketing, the more necessary I saw the need for collaboration between market research and online strategy analysis.
I find it interesting to know if we can make clients see this part of the digital because perhaps many companies are used to doing offline research. Are we going to be able to make them see the interesting fusion of online research with online marketing? Will the data be equally valid?
I think so, and it may even be easier to convince people of its usefulness. One of the biggest problems we have as sociologists or those of us who work in the field of market research is that it is very difficult to make people understand what we do. Clients may know what a focus group is, what surveys are, they may know the techniques, but they often do not know what we are capable of answering with them. We have to translate both quantitative and qualitative information for them.
Precisely in online research everything is more palpable and tangible, what moves bosnia and herzegovina telegram phone numbers on the net leaves its mark. Offline you have to fight to justify how a demand from potential clients who visit your store ultimately do not buy from you, thanks to the Internet it is easy to quantify because you see where they come from. The only thing I miss is finding the “whys” of that rejection to purchase, of that perception of the client who buys, of choosing one product and not another, etc. That is why my contribution as a researcher I believe can respond to some gaps that traditional online marketing companies may not currently take into account.
Going back to our first collaboration, after that first client we developed a tool that will help create new companies. Did you expect to do a project like that out of nothing?
The truth is that I didn't, but I was open to options and now I'm very happy about it. We have proposed a project that responds to a real need , and well, honestly, although it's wrong to say so... I think it's proposed in a very intelligent way.
It is a very flexible tool for startups that can be adapted to any type of client who wants to know the viability of a product or service in order to launch it on the market. What I like most is that it is adapted for companies that barely have a budget and time, while it also has room for large companies with greater information needs and greater financial capacity.
How do you see the medium-term future? I ask because you know the research companies sector and we are a small team. How do you see us as competitors?
Great, otherwise I wouldn't have embarked on this whole story (laughs). Well... I think there's a market for everyone. But what often differentiates companies is the way they offer the service. In our case, the key is flexibility and especially the touch we can give.
Furthermore, although we have not invented the panacea, we are not a traditional company either. What we do is unite two disciplines to create a particular and different approach in the two sectors. And that seems to me to be a very interesting opportunity.
The more I learned about digital marketing, the more necessary I saw the need for collaboration between market research and online strategy analysis.
I find it interesting to know if we can make clients see this part of the digital because perhaps many companies are used to doing offline research. Are we going to be able to make them see the interesting fusion of online research with online marketing? Will the data be equally valid?
I think so, and it may even be easier to convince people of its usefulness. One of the biggest problems we have as sociologists or those of us who work in the field of market research is that it is very difficult to make people understand what we do. Clients may know what a focus group is, what surveys are, they may know the techniques, but they often do not know what we are capable of answering with them. We have to translate both quantitative and qualitative information for them.
Precisely in online research everything is more palpable and tangible, what moves bosnia and herzegovina telegram phone numbers on the net leaves its mark. Offline you have to fight to justify how a demand from potential clients who visit your store ultimately do not buy from you, thanks to the Internet it is easy to quantify because you see where they come from. The only thing I miss is finding the “whys” of that rejection to purchase, of that perception of the client who buys, of choosing one product and not another, etc. That is why my contribution as a researcher I believe can respond to some gaps that traditional online marketing companies may not currently take into account.
Going back to our first collaboration, after that first client we developed a tool that will help create new companies. Did you expect to do a project like that out of nothing?
The truth is that I didn't, but I was open to options and now I'm very happy about it. We have proposed a project that responds to a real need , and well, honestly, although it's wrong to say so... I think it's proposed in a very intelligent way.
It is a very flexible tool for startups that can be adapted to any type of client who wants to know the viability of a product or service in order to launch it on the market. What I like most is that it is adapted for companies that barely have a budget and time, while it also has room for large companies with greater information needs and greater financial capacity.
How do you see the medium-term future? I ask because you know the research companies sector and we are a small team. How do you see us as competitors?
Great, otherwise I wouldn't have embarked on this whole story (laughs). Well... I think there's a market for everyone. But what often differentiates companies is the way they offer the service. In our case, the key is flexibility and especially the touch we can give.
Furthermore, although we have not invented the panacea, we are not a traditional company either. What we do is unite two disciplines to create a particular and different approach in the two sectors. And that seems to me to be a very interesting opportunity.