What should the structure of a post be?
Posted: Sat Dec 28, 2024 4:19 am
Good content is very important for web positioning and not only this, but it will help your business grow. But having a good blog is not easy, you have to work to achieve it. That is why today we explain how the structure of a post should be. Keep reading!
Google chooses to show quality content
There is always talk about the importance of quality content for Google , but also about the search engine's concern for offering a good user experience. Both things must be combined for you to be able to position your content.
That's why it's important to write content with users in mind, not Google, but without completely forgetting about SEO optimization .
Google will rank quality content first, considering aspects such as user intent, quality, usability, context, EAT and YMYL.
Additionally, consider structured data, featured snippets, knowledge graph, among others.
What should the structure of a post be?
There are elements that are essential to having a good post on your blog, here we explain what they are:
Good theme
You have to think carefully about what you will write about, whether you are looking for posts that go viral, that serve as a source of information, that inspire. You could have a bank of ideas so that every time you have to write you can get ideas from there.
Analyze your products and services to write your blog posts. This way, you can choose topics that are aligned with what your business does. And you won't just be writing for the sake of it, but rather investing your time in creating content related to what you offer.
Pay attention to the questions that users ask you most frequently and use them to answer them through your posts. You can also see what customers are searching for in your website's search bar.
Post: Do you know how to develop a good search engine marketing strategy?
Interacting with your audience on social media will also help you pick good topics. Check out photos, Facebook groups, Twitter, Quora and Reddit.
A good topic is the starting point for writing posts that rank.
Good header
The title, heading or h1 is key to attracting the audience to your post. Without it, the chances of people actually reading your content decreases greatly.
Take your time to think of a good title that will catch the attention of potential readers and invite them to click.
Some characteristics of a good header are:
Be specific. Use numbers, avoid words like spectacular, incredible, amazing.
Don't give away everything in the headline. Leave the answer open to pique the reader's curiosity.
It invokes an emotional response.
Write a good introduction
While the headline is key to grabbing attention, the first paragraph or introduction is what will lead people to continue reading.
In the introduction you should tell readers what they will find in the text, what you will talk about and why what you have to say is important. Although you don't have to give them the answers to their questions, just enough information to keep them interested.
Some recommendations for writing the introduction are:
The first sentence should be short.
Exaggerates the problem and uses emotive language.
Use an anecdote or story to gain more credibility through empathy.
Speak to the reader directly with questions.
Optimized URL
The URL structure doesn't look like it's part of the post, but it is. Optimize it to be user- and Google-friendly by avoiding lengthy URLs, symbols, numbers, and the date.
Post: SEO writing: How to optimize texts for search engines?
URLs with the elements we mentioned above are difficult for crawlers and are not user-friendly.
Write a descriptive URL so that when a person sees it, they know what to expect from the page they will click on.
Eye-catching headlines
Subheadings are also very important, they will help you divide the text by topics and make it easier to read and scan the content.
You can use keywords in these parts of the text, thus helping both search engines and users to read the post better. But don't do it in a forced way, it has to look natural.
Subheadings should be placed according to hierarchy; that is, in order h2, h3, h4; if you need to divide very long h2 sections, use h3… and so on. The font size should be progressively smaller.
Includes visual elements
Visual elements such as photos, GIFs, videos, infographics, graphs, tables help people better understand information, especially if it is a very long text.
Make sure that when you upload this type of content it is optimized so that it does not slow down page load times.
Correct length
Not all posts can be 1500 or 2000 words long, there are contents that can be explained in fewer words and this does not mean that they will not be positioned.
There is no specific length for a post to rank, a long post will do bulgaria telegram data as long as it has good information and is good for users to read.
You can use Google Analytics to find out if users scroll and finish viewing your content. This will help you determine the ideal post length for your audience.
Post: Why use emojis in titles and meta descriptions
A good closure
You should close or conclude your article in a good way. An excellent idea is to summarize the most important parts of the article. And then guide the user on what you want them to do next, maybe with a call to action.
It is important to remember that it should be a single call to action, whether it is subscribing, following you on social media, or viewing a product.
Include schema
Structured data in HTML helps search engines identify your post as a post rather than a product page, system page, or other SEO content .
There is schema markup for posts, articles and news.
Google chooses to show quality content
There is always talk about the importance of quality content for Google , but also about the search engine's concern for offering a good user experience. Both things must be combined for you to be able to position your content.
That's why it's important to write content with users in mind, not Google, but without completely forgetting about SEO optimization .
Google will rank quality content first, considering aspects such as user intent, quality, usability, context, EAT and YMYL.
Additionally, consider structured data, featured snippets, knowledge graph, among others.
What should the structure of a post be?
There are elements that are essential to having a good post on your blog, here we explain what they are:
Good theme
You have to think carefully about what you will write about, whether you are looking for posts that go viral, that serve as a source of information, that inspire. You could have a bank of ideas so that every time you have to write you can get ideas from there.
Analyze your products and services to write your blog posts. This way, you can choose topics that are aligned with what your business does. And you won't just be writing for the sake of it, but rather investing your time in creating content related to what you offer.
Pay attention to the questions that users ask you most frequently and use them to answer them through your posts. You can also see what customers are searching for in your website's search bar.
Post: Do you know how to develop a good search engine marketing strategy?
Interacting with your audience on social media will also help you pick good topics. Check out photos, Facebook groups, Twitter, Quora and Reddit.
A good topic is the starting point for writing posts that rank.
Good header
The title, heading or h1 is key to attracting the audience to your post. Without it, the chances of people actually reading your content decreases greatly.
Take your time to think of a good title that will catch the attention of potential readers and invite them to click.
Some characteristics of a good header are:
Be specific. Use numbers, avoid words like spectacular, incredible, amazing.
Don't give away everything in the headline. Leave the answer open to pique the reader's curiosity.
It invokes an emotional response.
Write a good introduction
While the headline is key to grabbing attention, the first paragraph or introduction is what will lead people to continue reading.
In the introduction you should tell readers what they will find in the text, what you will talk about and why what you have to say is important. Although you don't have to give them the answers to their questions, just enough information to keep them interested.
Some recommendations for writing the introduction are:
The first sentence should be short.
Exaggerates the problem and uses emotive language.
Use an anecdote or story to gain more credibility through empathy.
Speak to the reader directly with questions.
Optimized URL
The URL structure doesn't look like it's part of the post, but it is. Optimize it to be user- and Google-friendly by avoiding lengthy URLs, symbols, numbers, and the date.
Post: SEO writing: How to optimize texts for search engines?
URLs with the elements we mentioned above are difficult for crawlers and are not user-friendly.
Write a descriptive URL so that when a person sees it, they know what to expect from the page they will click on.
Eye-catching headlines
Subheadings are also very important, they will help you divide the text by topics and make it easier to read and scan the content.
You can use keywords in these parts of the text, thus helping both search engines and users to read the post better. But don't do it in a forced way, it has to look natural.
Subheadings should be placed according to hierarchy; that is, in order h2, h3, h4; if you need to divide very long h2 sections, use h3… and so on. The font size should be progressively smaller.
Includes visual elements
Visual elements such as photos, GIFs, videos, infographics, graphs, tables help people better understand information, especially if it is a very long text.
Make sure that when you upload this type of content it is optimized so that it does not slow down page load times.
Correct length
Not all posts can be 1500 or 2000 words long, there are contents that can be explained in fewer words and this does not mean that they will not be positioned.
There is no specific length for a post to rank, a long post will do bulgaria telegram data as long as it has good information and is good for users to read.
You can use Google Analytics to find out if users scroll and finish viewing your content. This will help you determine the ideal post length for your audience.
Post: Why use emojis in titles and meta descriptions
A good closure
You should close or conclude your article in a good way. An excellent idea is to summarize the most important parts of the article. And then guide the user on what you want them to do next, maybe with a call to action.
It is important to remember that it should be a single call to action, whether it is subscribing, following you on social media, or viewing a product.
Include schema
Structured data in HTML helps search engines identify your post as a post rather than a product page, system page, or other SEO content .
There is schema markup for posts, articles and news.