RD Station: Complete Guide to the Tool
Posted: Sat Dec 21, 2024 3:35 am
Investing in marketing automation is essential, but do you know which tool to use? Learn all about RD Station and what this tool can add to your strategy!
Software is one of the first investments a company makes in Marketing, after hiring a manager in the sector.
At the beginning of a company, people organize leads in spreadsheets, send emails through Mailchimp's free plan... But when the business starts to scale, there is no way, you need to hire a tool. And, in Brazil, the tool of the moment is RD Station.
According to Tech Trends 2017, RD Station is the most used albania email list 215428 contact leads automation tool by Brazilians and also the most popular when it comes to landing page creation and social media management.
That's why, in this content I teach you everything you need to know about RD Station from purchasing the software to analyzing reports.
About the tool
RD Station is the software of Resultados Digitales, a digital marketing company located in Florianópolis, Brazil, and presents itself as a complete marketing platform.
The platform's main functions are the launch of email marketing, marketing automation, landing page creation, social media and contact database management, lead scoring and lead tracking — essential applications for scaling your sector, especially if you work with Inbound Marketing.
Currently, the tool has three plans: Basic, Pro and Enterprise.
The Basic plan offers database management, email marketing triggers, landing pages, simplified automation (with just one type of flow) and costs from R$329 per month. If you are just starting to structure your marketing now and don't have a lot of money to invest, this plan will be enough.
The Pro plan is the best, in my opinion, because it serves well from small businesses to large companies.
In addition to the Basic features, Pro offers lead tracking, lead scoring, full marketing automation and even allows for integrations. The cost is R$679 per month, which I consider a fair investment for the quality of the tool.
Finally, the Enterprise plan starts at R$ 1,789 per month and, in addition to all the features already mentioned, offers customized reports and an unlimited number of users per account — an interesting, but dispensable, plus.
In addition to the plan prices, at the time of purchase there is a charge for an implementation package that is mandatory for all new customers, as it functions as training for using the tool.
And it's worth remembering that the value of the signature can vary as your lead base grows.
This is because RD also prices the tool based on the size of the base, so the best way to really know the value of your plan (and which one is best for you) is to talk to a salesperson.
Software is one of the first investments a company makes in Marketing, after hiring a manager in the sector.
At the beginning of a company, people organize leads in spreadsheets, send emails through Mailchimp's free plan... But when the business starts to scale, there is no way, you need to hire a tool. And, in Brazil, the tool of the moment is RD Station.
According to Tech Trends 2017, RD Station is the most used albania email list 215428 contact leads automation tool by Brazilians and also the most popular when it comes to landing page creation and social media management.
That's why, in this content I teach you everything you need to know about RD Station from purchasing the software to analyzing reports.
About the tool
RD Station is the software of Resultados Digitales, a digital marketing company located in Florianópolis, Brazil, and presents itself as a complete marketing platform.
The platform's main functions are the launch of email marketing, marketing automation, landing page creation, social media and contact database management, lead scoring and lead tracking — essential applications for scaling your sector, especially if you work with Inbound Marketing.
Currently, the tool has three plans: Basic, Pro and Enterprise.
The Basic plan offers database management, email marketing triggers, landing pages, simplified automation (with just one type of flow) and costs from R$329 per month. If you are just starting to structure your marketing now and don't have a lot of money to invest, this plan will be enough.
The Pro plan is the best, in my opinion, because it serves well from small businesses to large companies.
In addition to the Basic features, Pro offers lead tracking, lead scoring, full marketing automation and even allows for integrations. The cost is R$679 per month, which I consider a fair investment for the quality of the tool.
Finally, the Enterprise plan starts at R$ 1,789 per month and, in addition to all the features already mentioned, offers customized reports and an unlimited number of users per account — an interesting, but dispensable, plus.
In addition to the plan prices, at the time of purchase there is a charge for an implementation package that is mandatory for all new customers, as it functions as training for using the tool.
And it's worth remembering that the value of the signature can vary as your lead base grows.
This is because RD also prices the tool based on the size of the base, so the best way to really know the value of your plan (and which one is best for you) is to talk to a salesperson.