AB Data

In the era of digital transition, traditional phone number data means of communication are often called into question. The question of the survival of a help desk arises. Are traditional means of communication no longer fully meeting consumption patterns still as relevant? Indeed, today, nearly ¾ of consumers seek information before making a purchase. So pushing someone to make a purchase by phone is no longer the most profitable strategy. This is explained by the fact that your leads or customers are extremely well-informed about you and your environment.

Today, dealing with digital is a constant to take into account, and a help desk must integrate this channel. With our know-how and feedback, it remains essential for us to deal with traditional channels and digital. It is important to know your customer perfectly, their expectations but above all to offer them a personalized service.

In addition, digital technology makes it possible to simplify processes, which helps to establish a bond of trust with our customers. Therefore, we can ask ourselves how digital and help desk will come together to strengthen the customer experience?