Their strong reputation in the food and beverage

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Marketing PepsiCo Opportunities E-Commerce and Online Customers Health and Organic Foods/ Beverages Market Consumers in Developing Markets PepsiCo Threats Changing Customer Preferences Intense Competition Changing Government Regulations Conclusion PepsiCo Strengths PepsiCo Strengths - PepsiCo SWOT Analysis DOWNLOAD HIGH-RESOLUTION PDF OF THE PEPSICO SWOT ANALYSIS Strong Brand Recognition Simply known as Pepsi, PepsiCo is one of the most recognizable brands in the world.


Space has been carefully curated over the decades. But it didn’t happen overnight. chairman email list Thanks to strong marketing, consumer engagement, and innovation, PepsiCo is now a household name alongside other major brands such as Coca-Cola. PepsiCo’s strength all starts with Pepsi’s iconic logo. This company remained consistent with its main colors, which are red, white, and blue, all while making massive rebranding and redesigning changes.


But it doesn’t stop there — there are plenty of factors that contribute significantly to PepsiCo’s strong brand reputation. One of these factors involves Pepsi’s impressive product lineup. Pepsi has an estimated 23 brands, each generating more than a billion dollars in revenue annually. PepsiCo, through its sport-drink Gatorade, holds the largest share of the global sports/energy drink market in the years leading up to this one.