AB Data

Have you taken into account the motivations and interests that may lead them to consume your products or services? These are the first aspects you should take into consideration. Clearly expressing how your brand, product or service satisfies a need or motivation that your potential customer has is the first step. Now you need to address the following questions: Do you know which digital channels your users are most likely to use? Do you understand which of these channels are best suited to communicating the benefit your brand or product provides at the right time? Take a good look at the habits your ideal customers have in the digital environment.


Once you understand their behavior, you will fi armenia email list nd ideal opportunities to communicate the benefits of your brand to them. The most commonly used media on the Internet are search engines (such as Google, Bing, or Yahoo), social networks (such as Facebook, Instagram, Twitter, Snapchat, LinkedIn, or Pinterest), video content sites (such as YouTube or Vimeo), and news sites (newspapers, magazines, newscasts, or blogs). Keep in mind that these platforms are increasingly used and consulted from mobile devices.


Do you know the geographic location from which your audience is willing to travel to your store? This answer will help you geographically segment the ads you place on digital channels. 2. Define the best message according to the purchasing decision stage your potential client is in Do you know if your customer is looking for ways to solve a particular need and doesn't know how to do it yet? … or perhaps, your customer already knows what they want but is looking for different options among competing companies? … or what if your customer is about to make their purchase decision but doesn't know where to go to find your product? Consumer journey – Source: McKinsey & Co.