Here are a couple of examples.
Posted: Thu Jan 02, 2025 9:42 am
Google Analytics 4: No More Users, Now Events!
The move from Google Universal Analytics (UA) to Google Analytics 4 (GA4) brings with it a change in the way you view and analyze the data you track.
The main difference is that users are no longer tracked by the number of times they enter our site (sessions), but by the actions they perform on its pages (events) .
This changes the data collection model and the way in which they are recorded within the platform.
GA4 can automatically collect some standard events, canada phone number list while others (recommended events and custom events) require configuration by an experienced marketer.
Here are a couple of examples.
Standard Events:
Pages Viewed
click
file download
Recommended/Custom Events:
Performance of the buttons present on the page (CTA)
sales, order value and average cart
number of times a form is filled out, broken down by type.
Google Universal Analytics and Google Analytics 4 compared
Another series of technical differences divide Universal Analytics tracking from Google Analytics 4 . Among these we have:
The move from Google Universal Analytics (UA) to Google Analytics 4 (GA4) brings with it a change in the way you view and analyze the data you track.
The main difference is that users are no longer tracked by the number of times they enter our site (sessions), but by the actions they perform on its pages (events) .
This changes the data collection model and the way in which they are recorded within the platform.
GA4 can automatically collect some standard events, canada phone number list while others (recommended events and custom events) require configuration by an experienced marketer.
Here are a couple of examples.
Standard Events:
Pages Viewed
click
file download
Recommended/Custom Events:
Performance of the buttons present on the page (CTA)
sales, order value and average cart
number of times a form is filled out, broken down by type.
Google Universal Analytics and Google Analytics 4 compared
Another series of technical differences divide Universal Analytics tracking from Google Analytics 4 . Among these we have: