AB Data

Netflix’s strategy of localizing its offerings for different cultures aligns well with audience preference for variety. Personality traits Among the Netflix audience, certain personality traits dominate, which influence how content is consumed and valued: Open-minded: Viewers are increasingly seeking content that expands their horizons. Subscribers are more likely to explore genres and narratives outside their comfort zones. Netflix is ​​capitalizing on this trait by pushing personalized recommendations based on viewing habits, encouraging users to step outside of traditional preferences; Curiosity and Adventure: A penchant for exploration and new ideas drives engagement with Netflix’s programming, featuring innovative storytelling and unconventional subject matter.


Content that challenges norms and presents new perspec croatian email list tives resonates with this sense of adventure; Social Awareness: Many viewers are socially conscious, advocating for representation and social issues through media consumption. Programs that address important issues and feature diverse casts allow viewers to align their entertainment choices with their values,Influence of the marketing message The identified psychographic factors shape Netflix's marketing message in several ways: Tailored content marketing: By tapping into audiences’ core values ​​and lifestyle preferences, Netflix can frame its marketing messages more effectively.