Having become visible on the market, the product is profitable. And this is where the competition manifests itself. It will be necessary to put in place a good marketing strategy to retain customers and stand out from competitors. The maturity phase At this stage, profits become substantial even though competition increases. However, sales do not change because the market becomes saturated.
In this context, the company must think about implementing marketing initiatives vp r&d email database such as advertising printing for example. This will allow it to reach new customers. The decline phase The product is in the aging phase. , which causes profitability to weaken significantly. This is a good time to think about replacing the aging product with new products.
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Sales drop until the product is discontinued
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