AB Data

Shareable content, such as custom graphics, playlists, and artist collaborations. One notable campaign was the “Wrapped” experience, an annual tradition where users receive personalized insights into their listening habits over the past year. This creates a viral opportunity as users share their Wrapped results across social media. It also fosters a sense of community as users engage with the brand and each other by discussing their musical preferences and discoveries.


The hashtag #SpotifyWrapped trends every December, driving significant organic marketing for the platform. Email marketing Spotify effectively uses email marketing to improve user engagement and rete guadeloupe email list ntion. The platform sends tailored emails to free and premium users, highlighting personalized playlist recommendations, updates on new releases from favorite artists, and reminders about pending subscription renewals. Using data analytics, Spotify segments its user base to ensure that email content is relevant and actionable.


For example, it can target users with curated playlists based on their music tastes or notify them about concerts featuring artists they like. As another example, promotional emails with new music releases or suggested playlists based on listening history keep users informed and encourage them to return to the platform regularly. This method also targets churning users with re-engagement campaigns designed to remind them of what they may be missing, thus increasing the likelihood of them returning.