It is clear that in the world of digital

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This discipline includes in a broader way all the techniques, models and technologies that respond to those who, for whatever purpose, want to approach and transform data into information, thanks to which they can make informed decisions: this approach makes sense regardless of the volume of data in play, which is only one of the three important variables. The 3 Vs of Big Data: Volume, Velocity, Variety Broadening our perspective, we must take into consideration two other equally important dimensions: Speed ​​and Variety .


It is clear that in the world of digital marketing the data in uk phone number list question is not only large in terms of volume, but is also generated at a very high speed. To get an idea of ​​this, just take a look at the navigation statistics of the company website or those of interaction with social media profiles, for example. Every second that passes, new data is generated, which accumulates and represents a large reserve of numbers that we will then see how they can be transformed into value.


The last variable we have left to explain is that of variety. The digital world is full of technical indicators that are measured: number of accesses, sessions, impressions, users, visits, views, followers, dwell times, bounce rates, interaction rates, click to rate, conversion rate, bounce rate, drop rate, just to name a few. Each of these indicators represents a different type of data from the other and this leads to a high variety in the data we manage.