Why invest in marketing strategies for young people?
Posted: Sun Jan 05, 2025 5:29 am
Digital marketing is a segment that is constantly evolving, especially due to its immense segmentation capacity. And one audience that stands out within this strategy is young people, both for their consumption capacity and for their engagement.
Although we know that certain segments do not have a close relationship with this niche, for the vast majority it is interesting to develop marketing strategies for young people. This way, your business will be able to take advantage of the influence they have on various trends and social behaviors.
Marketing to young people: what to know before doing it?
The biggest mistake people make when trying to communicate with young people is that they just need to use some slang and informal language and that's it. However, to understand this audience, you need to go much further and understand exactly the characteristics, values and preferences of each of their niches.
To be able to do this effectively, it is necessary to conduct an in-depth study with a genuine interest in understanding them, as this prevents falling into stereotypes and, in this way, the brand ending up burning itself with young people. Therefore, here are some steps to take before you start:
1 – Know your target audience
Before anything else, you should conduct venezuela phone number list market research, studying the preferences, behaviors, values and aspirations of young people. This will help you create a marketing strategy that is relevant and appealing to this segment.
2 – Understand the diversity of this segment
When we talk about young people, we need to keep in mind that this is a very broad group of people, including even “young adults”. It can, for example, include millennials (or generation Y), who were born between the 1980s and 1995 , and generation Z, which includes those born between 1995 and 2010.
And within them, each group has variations in terms of cultural, socioeconomic, educational and geographic values. So when designing any strategy, it is necessary to take these details into account to build personas that fit these differences, making the actions much more effective.
3 – Be authentic
Don't sell an image of something you're not. When thinking about marketing strategies for young people, honesty is key. It goes without saying that this applies to all ages, but the impact of presenting an image that doesn't reflect the truth is even worse for young people, who tend to spot any mistake or inconsistency that a brand makes.
Always be consistent with your values and purposes and if it is really necessary, take advantage of this moment to rebrand to increase your penetration power within that audience, adapting your values to a new moment in society.
4 – Be present and active on social media
Young people generally spend a lot of time on social media, so your strategy needs to involve active participation on these platforms. Content aimed at this audience on these platforms, in addition to good interaction work, will certainly yield excellent results.
5 – Be aware of all the news
When developing marketing strategies for young people, it is essential to stay up to date with all the latest developments. Whether it is to stay ahead of your competitors or to take advantage of a trend that has emerged on social media, you will not only remain competitive, but you will also be able to take advantage of opportunities for financial returns with a well-timed campaign.
The advantages of implementing marketing strategies for young people
It may seem like a lot of work to implement actions aimed at this audience, but the return that can be obtained shows that we are talking about an excellent investment. Among the main ones, we can highlight:
Long-lasting bond with the brand
Since we are talking about people who are discovering and building their identities, good marketing work will allow them to identify with brands and feel part of a community. This sense of belonging strengthens the emotional bond with young people, which can result in loyalty and brand advocacy.
This relationship is important to them because it goes beyond a simple purchase, as it is based on shared values and a positive experience with the brand.
Gain brand advocates and propagators
As we know, young people are known to be influencers among their peers and also on their social networks. And when a brand earns the trust and loyalty of this audience, they become enthusiastic brand advocates.
In addition to recommendations from friends and family, the brand can also count on positive online reviews and comments. And these increasingly have a direct impact on consumer choices.
Although we know that certain segments do not have a close relationship with this niche, for the vast majority it is interesting to develop marketing strategies for young people. This way, your business will be able to take advantage of the influence they have on various trends and social behaviors.
Marketing to young people: what to know before doing it?
The biggest mistake people make when trying to communicate with young people is that they just need to use some slang and informal language and that's it. However, to understand this audience, you need to go much further and understand exactly the characteristics, values and preferences of each of their niches.
To be able to do this effectively, it is necessary to conduct an in-depth study with a genuine interest in understanding them, as this prevents falling into stereotypes and, in this way, the brand ending up burning itself with young people. Therefore, here are some steps to take before you start:
1 – Know your target audience
Before anything else, you should conduct venezuela phone number list market research, studying the preferences, behaviors, values and aspirations of young people. This will help you create a marketing strategy that is relevant and appealing to this segment.
2 – Understand the diversity of this segment
When we talk about young people, we need to keep in mind that this is a very broad group of people, including even “young adults”. It can, for example, include millennials (or generation Y), who were born between the 1980s and 1995 , and generation Z, which includes those born between 1995 and 2010.
And within them, each group has variations in terms of cultural, socioeconomic, educational and geographic values. So when designing any strategy, it is necessary to take these details into account to build personas that fit these differences, making the actions much more effective.
3 – Be authentic
Don't sell an image of something you're not. When thinking about marketing strategies for young people, honesty is key. It goes without saying that this applies to all ages, but the impact of presenting an image that doesn't reflect the truth is even worse for young people, who tend to spot any mistake or inconsistency that a brand makes.
Always be consistent with your values and purposes and if it is really necessary, take advantage of this moment to rebrand to increase your penetration power within that audience, adapting your values to a new moment in society.
4 – Be present and active on social media
Young people generally spend a lot of time on social media, so your strategy needs to involve active participation on these platforms. Content aimed at this audience on these platforms, in addition to good interaction work, will certainly yield excellent results.
5 – Be aware of all the news
When developing marketing strategies for young people, it is essential to stay up to date with all the latest developments. Whether it is to stay ahead of your competitors or to take advantage of a trend that has emerged on social media, you will not only remain competitive, but you will also be able to take advantage of opportunities for financial returns with a well-timed campaign.
The advantages of implementing marketing strategies for young people
It may seem like a lot of work to implement actions aimed at this audience, but the return that can be obtained shows that we are talking about an excellent investment. Among the main ones, we can highlight:
Long-lasting bond with the brand
Since we are talking about people who are discovering and building their identities, good marketing work will allow them to identify with brands and feel part of a community. This sense of belonging strengthens the emotional bond with young people, which can result in loyalty and brand advocacy.
This relationship is important to them because it goes beyond a simple purchase, as it is based on shared values and a positive experience with the brand.
Gain brand advocates and propagators
As we know, young people are known to be influencers among their peers and also on their social networks. And when a brand earns the trust and loyalty of this audience, they become enthusiastic brand advocates.
In addition to recommendations from friends and family, the brand can also count on positive online reviews and comments. And these increasingly have a direct impact on consumer choices.