Many small vs. few large websites
Posted: Sun Jan 05, 2025 6:40 am
02.2020 Peer Wandiger 4 comments Content Specialization - The Secret to Success for Websites and BlogsWhat content should I write for my blog or website? Many beginners ask themselves this question and the first reaction is often: “About everything that interests me.” But that is rarely the right starting point. In my experience, well-planned content specialization is often better. In this article, I will discuss the benefits of content specialization and how to use it to stand out from website competition.
Contents What is content specialization? There may be different opinions when it comes venezuela mobile phone numbers database to content specialization for blogs and websites. I have had very good experiences with limiting myself to one topic. Others swear by different topics and there are certainly websites and blogs with a variety of topics that also have a lot of visitors. However, the competition is of course greater and in my experience only relatively few of them manage to become truly successful.
However, if you limit yourself to one subject area, you have several advantages: You may have a smaller niche, but usually also less competition. You have a more precise target group, which helps with both topic selection and marketing. It is much easier to position yourself as an expert in a subject area with your blog or website. Advertisers are generally easier to find when the target audience is relatively clear. Linking to other topic-relevant websites is easier.
Contents What is content specialization? There may be different opinions when it comes venezuela mobile phone numbers database to content specialization for blogs and websites. I have had very good experiences with limiting myself to one topic. Others swear by different topics and there are certainly websites and blogs with a variety of topics that also have a lot of visitors. However, the competition is of course greater and in my experience only relatively few of them manage to become truly successful.
However, if you limit yourself to one subject area, you have several advantages: You may have a smaller niche, but usually also less competition. You have a more precise target group, which helps with both topic selection and marketing. It is much easier to position yourself as an expert in a subject area with your blog or website. Advertisers are generally easier to find when the target audience is relatively clear. Linking to other topic-relevant websites is easier.