What is happening and why customer experience is so important
Posted: Sun Jan 05, 2025 6:42 am
Let's take some time to understand . Social networks influence shopping habits Hootsuite's Social Trends 2022 study shows that 53.2% of the younger generation prefers to research brands through social networks. A study conducted by Statista in the United States specifically for these generations shows how users' purchasing decisions are influenced by social advertising, with 50% for Generation Z and 58% for Millennials.
Source: Statista Therefore, the notion that social networks cannot australia email list promote products and influence users is completely wrong. In fact, their role is becoming more and more important every day in the buyer's journey decisions. However, these actions do not seem to be enough to make users shop on these social media platforms, as evidenced by the closure of social commerce projects by Meta and TikTok. So, what do you have to do with this as a marketer or salesperson? Everything, because this scenario involves users and their needs.
Consider the customer as your North Star Considering social commerce or even social strategy as a whole, the entire experience must be accurately aligned with the central key of its operation: the customer. As a digital marketing analyst at Rock Content, I usually recommend considering the customer as your North Star. Your features, decisions, and actions need to take into account customer needs, such as customer pain points, desires, and online and offline interactions throughout the journey.
Source: Statista Therefore, the notion that social networks cannot australia email list promote products and influence users is completely wrong. In fact, their role is becoming more and more important every day in the buyer's journey decisions. However, these actions do not seem to be enough to make users shop on these social media platforms, as evidenced by the closure of social commerce projects by Meta and TikTok. So, what do you have to do with this as a marketer or salesperson? Everything, because this scenario involves users and their needs.
Consider the customer as your North Star Considering social commerce or even social strategy as a whole, the entire experience must be accurately aligned with the central key of its operation: the customer. As a digital marketing analyst at Rock Content, I usually recommend considering the customer as your North Star. Your features, decisions, and actions need to take into account customer needs, such as customer pain points, desires, and online and offline interactions throughout the journey.