The importance of SEO within digital marketing
Posted: Sun Jan 05, 2025 6:56 am
Nowadays, we know how important digital marketing is for the success of a business. This includes content marketing, which serves both to create authority for your company on a certain subject (directly related to your area of activity) and to improve your ranking in searches. And this is precisely where the importance of good SEO comes in.
What would SEO be?
We have already talked a little about SEO in this text here , but today we will go into more detail. The acronym SEO or “Search Engine Optimization”, is nothing more than the optimization of your page or blog, so that it is better ranked within search engines, such as Google , for example.
We are talking about several tools, which deal with both “on-page” (related directly to your page) and “off-page” (which deals with link redirects or link building). It is important to highlight that the ideal is to use both of the mentioned resources, in order to optimize your content as much as possible.
Key points of good SEO
There are several aspects within your page that cambodia phone number list need to be taken into account for good SEO. To make it easier to understand, we will cover the main ones within the content produced and also in the general aspects of the website or blog (also called “user experience”).
Content
First, let's look at the content , which is ultimately what will attract users to your page, stay on it, and also return and/or consume your product or service. When preparing a theme, some aspects need to be taken into account to have good SEO:
Keyword – this is perhaps the most important one, as it is through it that search engines will find your page, as well as the user when searching for a specific topic. You not only need to choose a word that defines the topic of your text, but also distribute it naturally and organically throughout the content produced. Choosing it poorly can ruin your SEO results;
Title – in addition to containing the keyword, it needs to be attractive to the reader and preferably not too long. This is because there is a character limit within the search and if it exceeds this limit, it will appear incomplete, which can seriously harm your SEO;
Meta description – do you know when you perform a search and there is that small text right below the title? Well, that is the meta description. Some people choose to leave it on automatic (which causes the search to take part of the first paragraph), but ideally it should be designed in such a way as to be an advertisement or an invitation for the user to visit your page, providing a brief summary of what they will find in your article.
Page (user experience)
In this case, we are talking about the more technical aspect and less related to the content. Here, it is recommended that you hire a good specialist to be able to make the user experience when visiting your page the best possible. Among the main points, we can highlight:
Visually pleasing design – we are talking about a page that is not too cluttered with information, that does not become tiring for the visitor. It should have a lighter and cleaner design, but without failing to convey the information that you want to convey;
Functional website – it needs to be lightweight (websites with heavy elements can drive users away, who will opt for those that load faster), have an effective and well-organized internal search engine, so that anyone who enters there can quickly find what they are looking for;
Being responsive or mobile-friendly – in this case, we are talking about a website that has a format designed for mobile devices. Larger fonts, text formats that can be read by simply swiping up and down (without having to scroll sideways to read each line) and buttons that are easy to click with your finger are of vital importance. Websites that have very small buttons, which have a website design for mobile devices, end up alienating users and seriously harming your SEO.
Conclusion
As you can see, for digital marketing to achieve the expected results, SEO needs to be very well worked on. In addition to the technical part, content is of vital importance, because even if we have a beautiful and well-organized page, if the content is not attractive and does not answer the user's questions, they will not return.
What would SEO be?
We have already talked a little about SEO in this text here , but today we will go into more detail. The acronym SEO or “Search Engine Optimization”, is nothing more than the optimization of your page or blog, so that it is better ranked within search engines, such as Google , for example.
We are talking about several tools, which deal with both “on-page” (related directly to your page) and “off-page” (which deals with link redirects or link building). It is important to highlight that the ideal is to use both of the mentioned resources, in order to optimize your content as much as possible.
Key points of good SEO
There are several aspects within your page that cambodia phone number list need to be taken into account for good SEO. To make it easier to understand, we will cover the main ones within the content produced and also in the general aspects of the website or blog (also called “user experience”).
Content
First, let's look at the content , which is ultimately what will attract users to your page, stay on it, and also return and/or consume your product or service. When preparing a theme, some aspects need to be taken into account to have good SEO:
Keyword – this is perhaps the most important one, as it is through it that search engines will find your page, as well as the user when searching for a specific topic. You not only need to choose a word that defines the topic of your text, but also distribute it naturally and organically throughout the content produced. Choosing it poorly can ruin your SEO results;
Title – in addition to containing the keyword, it needs to be attractive to the reader and preferably not too long. This is because there is a character limit within the search and if it exceeds this limit, it will appear incomplete, which can seriously harm your SEO;
Meta description – do you know when you perform a search and there is that small text right below the title? Well, that is the meta description. Some people choose to leave it on automatic (which causes the search to take part of the first paragraph), but ideally it should be designed in such a way as to be an advertisement or an invitation for the user to visit your page, providing a brief summary of what they will find in your article.
Page (user experience)
In this case, we are talking about the more technical aspect and less related to the content. Here, it is recommended that you hire a good specialist to be able to make the user experience when visiting your page the best possible. Among the main points, we can highlight:
Visually pleasing design – we are talking about a page that is not too cluttered with information, that does not become tiring for the visitor. It should have a lighter and cleaner design, but without failing to convey the information that you want to convey;
Functional website – it needs to be lightweight (websites with heavy elements can drive users away, who will opt for those that load faster), have an effective and well-organized internal search engine, so that anyone who enters there can quickly find what they are looking for;
Being responsive or mobile-friendly – in this case, we are talking about a website that has a format designed for mobile devices. Larger fonts, text formats that can be read by simply swiping up and down (without having to scroll sideways to read each line) and buttons that are easy to click with your finger are of vital importance. Websites that have very small buttons, which have a website design for mobile devices, end up alienating users and seriously harming your SEO.
Conclusion
As you can see, for digital marketing to achieve the expected results, SEO needs to be very well worked on. In addition to the technical part, content is of vital importance, because even if we have a beautiful and well-organized page, if the content is not attractive and does not answer the user's questions, they will not return.