How to create an effective landing page?
Posted: Sun Jan 05, 2025 9:04 am
When you run web marketing campaigns with the aim of converting, it is essential that the user arrives at the right place, otherwise you could spend all the money in the world without getting any results. The home page of your site is very general and will often make visitors who have clicked on your ad, email or other, want to leave as quickly as they arrived. This is where the landing page comes in . A formidable and essential weapon in your acquisition strategy, it must be well thought out and well constructed to achieve its primary objective: CONVERT!
What is a landing page?
Before talking about the definition of a landing page, let's remember that it is generally used as part of a conversion campaign, with the implementation of a sales funnel (or conversion funnel). Conversion can then take several forms but it is often a sale or a contact recovery (through a newsletter subscription or a download for example). The landing page is also a key tool in the implementation of an inbound marketing strategy (see article on the subject here ) to convert a visitor into a lead (qualified contact), then into a customer.
The landing page is therefore a gateway to your website, but be carefu australia phone number list it should not be confused with the lambda pages of it, it respects certain codes which are specific to it. It does not appear in the tree structure of the site and is therefore only accessible through commercial links on which your potential future customers have clicked. The objective of this page is to help you convert by presenting an interesting offer for the visitor.
Depending on your strategy, a landing page can be created ephemerally, as part of a short campaign, or permanently. You can very well have several at the same time, but be careful, a landing page should only be dedicated to a single offer.
Why should you create a landing page?
As seen previously, the landing page, as opposed to the home page of a site, is studied and built with a marketing objective. What is central in it is the offer that you have to propose to the visitor, who is normally already rather curious or interested after having clicked on one of your ads or specific content. A landing page is therefore much more effective in achieving your goals and capturing potential new contacts.
You will then need to think about an attractive offer with high added value for the Internet user to the point of leaving their contact details in return via a form. This could be a white paper to download, a free demo, a webinar to register for (online conference), etc. There are many possibilities, it's up to you to be inventive and to know your target well in order to know what really interests them.
Specific techniques in the construction of the design and in the content of your page will allow you to push the visitor towards the final objective that you have set for yourself, which is generally to fill out a form to collect their contact details.
How to build a landing page that converts?
The key to an optimized landing page: simplicity. It can be tempting to want to say too much, but you must not lose sight of the primary objective of the landing page. The challenge is therefore significant, you have to make people want to read it while remaining fairly concise. Exit the menu and other useless external links, the user should only have two choices: leave the page or perform the desired action.
What is a landing page?
Before talking about the definition of a landing page, let's remember that it is generally used as part of a conversion campaign, with the implementation of a sales funnel (or conversion funnel). Conversion can then take several forms but it is often a sale or a contact recovery (through a newsletter subscription or a download for example). The landing page is also a key tool in the implementation of an inbound marketing strategy (see article on the subject here ) to convert a visitor into a lead (qualified contact), then into a customer.
The landing page is therefore a gateway to your website, but be carefu australia phone number list it should not be confused with the lambda pages of it, it respects certain codes which are specific to it. It does not appear in the tree structure of the site and is therefore only accessible through commercial links on which your potential future customers have clicked. The objective of this page is to help you convert by presenting an interesting offer for the visitor.
Depending on your strategy, a landing page can be created ephemerally, as part of a short campaign, or permanently. You can very well have several at the same time, but be careful, a landing page should only be dedicated to a single offer.
Why should you create a landing page?
As seen previously, the landing page, as opposed to the home page of a site, is studied and built with a marketing objective. What is central in it is the offer that you have to propose to the visitor, who is normally already rather curious or interested after having clicked on one of your ads or specific content. A landing page is therefore much more effective in achieving your goals and capturing potential new contacts.
You will then need to think about an attractive offer with high added value for the Internet user to the point of leaving their contact details in return via a form. This could be a white paper to download, a free demo, a webinar to register for (online conference), etc. There are many possibilities, it's up to you to be inventive and to know your target well in order to know what really interests them.
Specific techniques in the construction of the design and in the content of your page will allow you to push the visitor towards the final objective that you have set for yourself, which is generally to fill out a form to collect their contact details.
How to build a landing page that converts?
The key to an optimized landing page: simplicity. It can be tempting to want to say too much, but you must not lose sight of the primary objective of the landing page. The challenge is therefore significant, you have to make people want to read it while remaining fairly concise. Exit the menu and other useless external links, the user should only have two choices: leave the page or perform the desired action.