Among the most famous examples are Nestlé and
Posted: Sun Jan 05, 2025 9:05 am
All products, services, sub-brands and their variations revolve around it and almost always share the same visual identity and even name with the main brand. The classic examples here are Google and IBM. Endorsed: In this model the main brand is still present, but in the form of a visual or verbal endorsement. That is, sub-brands always have a text element (or even the logo itself) referring to the parent brand. An interesting highlight of this approach is that, while the presence of the parent brand provides credibility to the sub-brands, they in turn have their own identities and value propositions.
Kellogg’s. Product brand architectures: Independent (House of Brands): This type of architecture presents brands that are very independent and distinct from each other: each with its own name, visual identity and positioning. The parent brand is not explicit and in many cases is not even represented. Something interesting about this model is that, because they are very different brands, the positive or negative exposure of one does not have a great impact on the “sister” brands or the mother brand when compared to the other types of architecture.
In an extreme example, a boycott of a House of Brands saudi arabia phone numbers sub-brand is much less likely to affect the other brands in the group than a boycott of an endorsed sub-brand or a monolithic model. In this model we find brands like Unilever and Procter & Gamble. Mother Brand (Branded House, Masterbrand): Similar to the monolithic model, but applied to products in this case. Opposed to the House of Brands approach, it uses the parent brand as a guide and all derived sub-brands share the same visual identity and are directly associated with the main one.
Kellogg’s. Product brand architectures: Independent (House of Brands): This type of architecture presents brands that are very independent and distinct from each other: each with its own name, visual identity and positioning. The parent brand is not explicit and in many cases is not even represented. Something interesting about this model is that, because they are very different brands, the positive or negative exposure of one does not have a great impact on the “sister” brands or the mother brand when compared to the other types of architecture.
In an extreme example, a boycott of a House of Brands saudi arabia phone numbers sub-brand is much less likely to affect the other brands in the group than a boycott of an endorsed sub-brand or a monolithic model. In this model we find brands like Unilever and Procter & Gamble. Mother Brand (Branded House, Masterbrand): Similar to the monolithic model, but applied to products in this case. Opposed to the House of Brands approach, it uses the parent brand as a guide and all derived sub-brands share the same visual identity and are directly associated with the main one.